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Associate Product Manager

Associate Product Manager

CIVCO Medical SolutionsCoralville, IA, US
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Associate Product Manager

The Associate Product Manager is responsible for guiding the success of the Infection Control & Guidance product lines. This position supports product managers during market evaluations and throughout the product development process, including lifecycle management of the product. The Associate Product Manager coordinates the development and execution of the product portfolio, working closely with cross-functional teams in Engineering, Marketing, Sales, Manufacturing, and Regulatory to develop and deliver products which fit the needs of the market, implement effective go-to-market strategies, and maximize brand exposure.

Key Duties and Responsibilities include the following :

  • Product Portfolio

Provide inputs and assistance to product roadmap creation and adaptations.

  • Serve as internal voice-of-customer to drive projects through the product development process.
  • Coordinate product line expansion evaluations and sustain product line updates to maximize product life.
  • Oversee product lifecycle programs including customer notification process for new product announcements and EOL programs.
  • Contribute approved content for Marketing Communications utilization in brochures, tradeshows, advertising and digital marketing efforts utilizing internal document control and review process.
  • Manage release process globally to allow internal and OEM ordering.
  • Participate in internal and external training activities for new product launches with material development and support to ensure correct product information sharing.
  • Seek opportunities to expand supported product line(s) to attain new users, new use cases or performance expansion.
  • Product Positioning, Pricing, & Segmentation

    • Assist with pricing decisions and reinforcement of pricing strategy with stakeholders along with execution in price book tool.

  • Analyze product sales metrics and profitability for executive level summaries.
  • Understand key sourcing avenues, lead-time activities, and identify product cost-out opportunities.
  • Study customer product usage & purchasing ability.
  • Sales / New Business Opportunities

    • Collaborate with sales channel managers to develop full understanding of sales drivers and trends.

  • Provide internal & external product training to ensure adequate support of sales teams.
  • Maintain sales playbook content for latest product pricing and messaging.
  • Participate in lead-generation activities and trade shows.
  • Deliver response materials used in RFI, RFP and / or tender opportunities.
  • Subject Matter Expertise

    • Perform market research and segmentation ensuring business cases and project ROI documentation is accurate and complete.

  • Be the "go-to person" for cross-functional support, providing concise product definitions responsive to on-market customer needs and opportunities.
  • Maintain up-to-date competitive intelligence to ensure timely responses to shifting market trends and customer needs.
  • Review market surveillance analysis and identify product gaps necessary to fill customer requests.
  • Maintain awareness of global and domestic clinical standards changes that may become product or market influencing.
  • Maintain relationships with product industry thought leaders and / or CIVCO KOL's.
  • Operational Excellence

    • Collaborate with operations for estimated order points and product lead times.

  • Actively participate in quality assurance (corrective action / preventative action) and customer service activities.
  • Understand product availability across globally geographies.
  • Own PLM content as it relates to licensing and regulatory documentation.
  • Respond to risks that could threaten product performance or competitive advantage.
  • Own compliance to internal and external standards, setting schedule for compliance to various standards (SOP, quality compliance, external standards requirements for products, etc.)

    • Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Education, Experience and Certifications

    Bachelor's degree in Marketing, Management, Business Administration, or related field. Product management strategy or equivalent combination of related education and / or ultrasound medical device experience is a plus.

    Essential Knowledge, Skills and Abilities

    Individual should be proficient in Microsoft Office application suite. The position requires both strong written and verbal communications skills, with the ability to inspire and motivate cross-functional team members around a continuously evolving agenda. Ability to analyze and draw conclusions from data as well as translate customer insights and market trends into product strategies is vital to success. Working knowledge of hospital environments, including organizational structures, administration, electronic medical records, and equipment service, is preferred.

    Physical Demands

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must frequently lift and / or move up to 25 pounds. Specific vision abilities required by this job include close vision and color vision.

    Work Environment

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    The noise level in the work environment is usually moderate.

    Ability to travel 20-30% of the time

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