Associate Creative Director Job at The Social Lights in Minneapolis

Associate Creative Director Department : Content

Employment Type : Full Time

Location : Minneapolis, MN

Reporting To : Group Content Director

Compensation : $100,000 - $110,000 / year

Description At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.

The Associate Creative Director has a relentless passion for social communities, social strategies, and the creative content that brings them together. This role oversees content that scales through audience, content, and conversation insights, builds platform-specific and holistic social strategies, identifies social channel and behavioral trends, and ultimately creates the strategic foundation for innovative, social-first content.

This role works closely with the Group Content Director and cross-disciplinary leads to nurture a culture of collaboration and advance content that decodes culture to build fandoms. To succeed, this person must be a self-starter, have a curious mind, be skilled in conceptual ideation, collaborate and work well with creatively-minded individuals, and exhibit an understanding of building social content strategies that answer clients’ business objectives and inspire inventive thinking.

Key Responsibilities Content Team Responsibilities

Provide strategic counsel and a strong POV on topics that affect content (e.g., creative direction, ideation, strategy, influencer, activation, and engagement) for clients and internal partners

Creative direct content team and SMM members’ concepts and content, sharing feedback on their ideas and concepts that helps ideas improve and perform

Deliver insights in new, fresh ways and present content concepts in an engaging, captivating, and persuasive manner

Demonstrate strong presentation abilities by presenting ideas in compelling, inspiring ways

Participate in new business development and pitches

Content Planning

Lead and / or co-lead content planning for key clients, supporting priority accounts across the agency with guidance and oversight from Client Success, Strategy, Care & Engagement, and / or Content Producer(s)

Provide platform-specific content recommendations and ideas that leverage cultural trends, platform trends, or resonant consumer insights

Actively identify trends in the industry to help our clients innovate and elevate above the competition

Share content creation and concepting / brainstorming best practices with the content team, SMM team, and broader agency, adapting and learning new social mediums (ex. TikTok, Reels, Pins, Stories)

Content Ideation

Conceptualize breakthrough ideas that align with the overarching social strategy and help our clients achieve their objectives, ultimately driving their business forward

Interpret creative briefs or real-time opportunities to develop creative concepts based on insights, trends, and business objectives

Work alongside multi-disciplinary TSL teams to concept, develop, and execute social-first ideas

Present social-first ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well beyond what is written on a slide

Effectively present ideas to internal teams and clients, anticipating questions that may arise and problem-solving in real-time as needed

Content Creation

Direct teams that bring ideas to life, nurturing them from thoughts and concepts to real-world expressions including storyboarding, shooting, direction, editing, and / or managing external production vendors and partners

Oversee content using a variety of media, including video, stills, animation, 3D, audio and stock assets

Collaboration and Presentation Responsibilities

Work alongside multi-disciplinary TSL teams to develop and produce social-first ideas

Collaborate with cross-agency partners on behalf of client interests.

Present strategic thinking and outputs to clients and internal partners

Agency Thought Leadership Responsibilities

Promote and encourage a positive workplace culture dedicated to serving clients first and delivering high-quality work on their behalf

Instill an agency-wide culture of curiosity, productivity, and proactivity, particularly related to content / engagement trends and innovation.

People Management Responsibilities

Coach and guide content team members

Support other team members in ongoing content team education and learning initiatives

Skills, Knowledge and Expertise Excellent organizational skills and attention to detail

Bachelor’s degree or equivalent experience

5-10+ years of experience, preferably in an agency setting

3+ years of community management experience

Fluent in (and a student of) social media trends

Client presentation expertise

Quick to solve problems, improvise or propose solutions to barriers that may arise

Growth mindset

Able to thrive in ambiguity

Stellar writing, editing and proofreading skills

Proficient in MS Office software and G suite

Excellent time management, organization, and prioritization skills

Food-based social media portfolio a plus

Experience with Apple (Keynote, Pages, Numbers)

Experience with drones, volumetric content capture, VFX, A.I., and / or 3D a plus

• This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.

Benefits Medical Insurance

Dental Insurance

Voluntary Vision Insurance

HSA + Company Contribution

Dependent Care FSA

401k + Company Match

Generous PTO Policy

Cell Phone Stipend

Paid Parking

Technology Enablement + AI Tools

Summer Hours + Flexible Work Options

Dog-Friendly Office

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