Head of Content Design

Overview

As the window of TikTok's business services, our TikTok UED Monetization team aims to enable and inspire clients to effortlessly connect with audiences and maximize brand potential. The Head of Content Design will lead a team through UX, design thinking, well-defined content strategy, and advocacy for the content design discipline. Through clear, expressive writing, content designers build products that captivate and engage our viewers, and transform product features and concepts so that they're intuitive and easy to understand. You'll actively build relationships with stakeholders, including the TikTok Monetization Product Management, Product Design, Marketing, User Research, Engineering, and Localization teams to promote UX writing within TikTok. To improve cross-functional processes, you'll develop efficient processes, templates, and resources to help the team work smarter, faster, and more effectively.

In this role, you will :

Identify opportunities and share feedback on development, improvement, and growth for team members

Work with team leads to build team culture, encourage collaboration, and develop skills

Drive for completion of high-quality work in a fast-paced, dynamic work environment

Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones

Help manage and ensure the content experience meets TikTok standards, and be a champion for best practices

Align with writing teams across time zones to drive a cohesive product narrative

Find opportunities for Content Design to shine by leading projects, working on high-impact initiatives, and contributing strategically

Manage priorities to serve business needs while supporting, inspiring, and motivating content designers

Write, proofread, and edit UI text both for your own and reports' projects

Help lead Content Forum to drive consistency and improve content quality

Define efficient, practical solutions and processes for large-scale problems

Qualifications

Minimum Qualifications

Extensive years of experience in UX writing, content strategy, copywriting, UX, or equivalent fields

Minimum 5 years years experience in managing, mentoring, coaching, and developing a team

Writing portfolio including, but not limited to : user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content

Preferred Qualifications

Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience

Experience using Sketch, Figma, and Asana

Self-starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements

Experience building style guides and language systems

Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / tinyurl.com / RA-request

Job Information

For Pay Transparency

Compensation Description (Annually) : The base salary range for this position in the selected city is $214760 - $407040 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates : Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment : 1. Interacting and occasionally having unsupervised contact with internal / external clients and / or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

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Notes

This description is for the Head of Content Design at TikTok. This job description is not intended to be all-inclusive. The company reserves the right to modify the job description at any time.

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