Job Title : Senior Manager, Financial Planning & Analysis
Department : Finance
Reports to : VP Finance
Effective Date : 10 / 17 / 2025
Location : Doral, FL
Position Type : Full-Time, Onsite
Company Overview :
DreamFields is one of the top 5 cannabis companies in the industry, known for our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering unprecedented customer experiences, maintaining cutting-edge operations, and curating an amazing company culture. With over 1500+ employees, we take pride in being one of the most loved employers in the industry. As one of the fastest-growing companies in the cannabis sector, we continue to experience exponential growth and are expanding aggressively to all legalized cannabis states across the USA.
Job Summary : We are seeking an experienced Commercial Finance Manager to partner closely with the Sales organization in driving financial insight, discipline, and strategic decision-making for our consumer goods operations. This role plays a key part in supporting revenue growth, optimizing trade investment, and improving overall business performance through data-driven analysis and forecasting
Duties / Responsibilities :
- Financial Planning & Forecasting : Lead financial reporting, analysis, and forecasting processes to support commercial planning and sales objectives.
- Business Partnership : Partner with sales and marketing leadership to provide strategic insights and actionable recommendations that influence pricing, promotions, and go-to-market decisions.
- Variance & Performance Analysis : Conduct detailed price, volume, and mix analysis to assess performance drivers and communicate key findings to senior management.
- Strategic Modeling : Develop and maintain financial models to support strategic planning, new product launches, and commercial initiatives.
- Revenue Management : Manage the accrual and tracking of trade spend, discounts, and promotional investments across channels to ensure accuracy and alignment with company policy.
- Profitability & Pricing : Evaluate customer and product profitability, support pricing recommendations, and analyze the financial impact of commercial decisions.
- Market Insights : Analyze market trends, customer dynamics, and competitive movements to assess their impact on sales performance and forecast accuracy.
- Cross-Functional Collaboration : Work closely with the IS and Data teams to enhance ERP and reporting systems, streamline data management, and ensure robust visibility into commercial results.
- Compliance & Governance : Ensure adherence to internal controls, financial regulations, and corporate standards in all reporting and decision-support processes.
Required Skills / Abilities :
Leadership and Relationship Management : Demonstrated ability to lead and collaborate with cross-functional teams, develop strong business partnerships, and gain a deep understanding of operations to collect relevant data and deliver accurate, timely SG&A and payroll financial analysis.Advanced Financial Modeling : Expertise in creating, maintaining, and interpreting complex financial models for budgeting, forecasting, and strategic planning, with a focus on SG&A planning in a high-growth multi-market manufacturing environment.Business and Strategic Acumen : Deep understanding of business financial planning, including experience with revenue forecasting, cost analysis, and evaluating the financial impact of manufacturing operations and payroll activities.Data-Driven Decision Making : Ability to synthesize large sets of financial and operational data, conduct variance analysis, and provide actionable insights to senior management to drive business growth.Cross-Department Collaboration : Strong ability to work with cross-functional teams, including HR, Finance, Sales, Marketing, and Operations, to gather relevant financial data and provide strategic financial guidance.Communication and Presentation : Excellent ability to present financial results, insights, and recommendations to senior leadership and key stakeholders in a clear and compelling mannerRegulatory Compliance and Risk Management : Thorough knowledge of financial regulations, compliance standards, and best practices, ensuring all financial activities meet industry and legal requirements.Financial Systems Proficiency : Advanced proficiency in financial software (e.g., ERP systems, SAP, Oracle, Planful) and Excel, with the ability to work on system improvements and implementations and leverage these tools for forecasting, reporting, and data analysis.Market Trend Analysis : Strong understanding of market dynamics and economic factors impacting commercial financial operations, particularly within the cannabis and manufacturing industries.Budget and Forecast Management : Expertise in managing and developing SG&A budgets, long-term forecasts, and financial strategies to support sustainable growth.Problem Solving and Critical Thinking : Strong ability to anticipate financial challenges, identify opportunities for improvement, and provide solutions that align with organizational goals.Education and Experience :
Bachelor's or Master's degree in Finance, Accounting, Economics , or a related discipline.Minimum 7 years of progressive experience in financial planning and analysis (FP&A) or commercial finance.Experience in the consumer goods or manufacturing industry and Cannabis is strongly preferred.Demonstrated success supporting commercial or sales organizations with actionable financial insight.EEOC :
DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
All candidates must be willing to submit to a background check to be considered for the position.