Marketing Director Job at Bath Concepts Independent Dealers in Cincinnati

Marketing Director

Windows Direct USA – Cincinnati, OH

📍  Full-Time | Cincinnati, OH Company Overview

Windows Direct USA is a leading provider of energy-efficient windows, doors, bathrooms, and home improvement solutions, committed to delivering exceptional products with superior customer service. Based in Cincinnati, OH, we are a rapidly growing company looking for a results-driven, strategic Marketing Director to lead our marketing efforts and drive scalable lead generation through innovative, multi-channel strategies. Position Summary

As the Marketing Director, you will play a pivotal role in the growth of Windows Direct USA by leading all marketing initiatives from strategy to execution. You will be responsible for generating a steady flow of high-quality leads through field marketing, event coordination, advertising, and collaboration with our internal teams. This is a leadership position that requires a mix of creativity, data-driven decision-making, and hands-on management experience within the home improvement or related industries. Key Responsibilities

• Lead and manage the marketing department, including overseeing the call center, event staff, and internal support departments.
• Develop and execute a robust, multi-channel marketing strategy focused on driving qualified lead generation and increasing appointments.
• Oversee and optimize the canvassing program to ensure consistent performance and ROI.
• Coordinate and manage participation in local home shows, expos, and community events to maximize brand visibility and lead capture.
• Work closely with the call center to align on lead flow processes, scripting, and campaign performance feedback.
• Manage and track advertising across both traditional media (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.).
• Strong digital understanding, manage digital vendors, TV vendors, well-rounded in direct response marketing in home improvement.
• Manage entire marketing budget, keep track of KPIs.
• Oversee call center manager and lead generation management from start to end.
• Support and manage the event marketing department.
• Collaborate with the management team on business strategies and execution.
• Monitor and analyze key performance indicators including cost per lead (CPL), conversion rates, and overall return on marketing investment.
• Ensure consistency in brand messaging and visual identity across all marketing materials and channels.
• Explore and implement innovative marketing tactics to support growth and market expansion. Qualifications
• Minimum of 5 years of marketing leadership experience, preferably within home improvement, remodeling, or related industries.
• Proven track record in lead generation, direct-response marketing, and campaign management.
• Strong leadership capabilities with experience managing diverse teams and collaborating across departments.
• Proficient in data analysis, budgeting, and performance measurement.
• Hands-on experience with digital marketing platforms, CRMs, and lead tracking tools.
• Excellent communication, organizational, and project management skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• Ideally live in Cincinnati or be willing to relocate. Compensation & Benefits

Competitive compensation dependent upon experience.

Please submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for Windows Direct USA.