Sponsorship - Senior Marketing Specialist

Senior Marketing Specialist

The Senior Marketing Specialist will focus on local marketing sponsorships and optimizations, ensuring alignment with system sponsorship strategy and our overall brand objectives.

This role is responsible for partnering with and supporting the Market Managers to maximize the impact of Houston Methodist's sponsorship portfolio.

The Senior Marketing Specialist plays a key role in developing, implementing, and measuring sponsorship plans that enhance brand visibility across sports, arts, and community partnerships.

This position also oversees consumer events and strategy and manages relationships with a wide range of internal and external stakeholders, including vendors and sponsorship partners.

At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs / service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing / sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

Houston Methodist Standard

PATIENT AGE GROUP(S) AND POPULATION(S) SERVED Refer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values
• Practices the Caring and Serving Model
• Delivers personalized service using HM Service Standards
• Provides for exceptional patient / customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)
• Intentionally collaborates with other healthcare professionals involved in patients / customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience
• Involves patients (customers) in shift / handoff reports by enabling their participation in their plan of care as applicable to the given job
• Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

Responsibilities

PEOPLE ESSENTIAL FUNCTIONS

SERVICE ESSENTIAL FUNCTIONS

QUALITY / SAFETY ESSENTIAL FUNCTIONS

FINANCE ESSENTIAL FUNCTIONS

GROWTH / INNOVATION ESSENTIAL FUNCTIONS

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business / job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

Qualifications

EDUCATION

WORK EXPERIENCE

License / Certification

LICENSES AND CERTIFICATIONS - REQUIRED

KSA / Supplemental Data

KNOWLEDGE, SKILLS, AND ABILITIES

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

ON-CALL

TRAVEL

Company Profile

Houston Methodist Willowbrook Hospital opened in December 2000 to serve the comprehensive health care needs of the growing community in Northwest Houston. The 310 bed hospital has 23 operating rooms, and more than 2,100 employees. Houston Methodist Willowbrook Hospital has been named a Magnet recognized health care facility by the American Nurses Credentialing Center's (ANCC) Magnet Recognition Program. Houston Methodist Willowbrook Hospital is Northwest Houston's regional leader in robotic minimally-invasive surgeries and specializes in cardiology and cardiovascular services, neurology, neurosurgery, orthopedics and sports medicine, and comprehensive cancer services. Houston Methodist Willowbrook Hospital has a Breast Care Center, Cancer Center, Imaging Center, Infusion Center, Sleep Center, Surgical Weight Loss Center and operates the largest Childbirth Center in the greater Northwest Houston area.