Marketing Manager

Marketing Manager

All the benefits and perks you need for you and your family :

Benefits from Day One

Paid Days Off from Day One

Career Development

Whole Person Wellbeing Resources

Mental Health Resources and Support

Our promise to you :

Joining AdventHealth is about being part of something bigger. Its about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule : Full Time / Shift : Days

Location : 601 East Altamonte Drive, Altamonte Springs, FL 32701

The community you'll be caring for : AdventHealth Altamonte Springs

Located north of Orlando in the community of Altamonte Springs, our facility is consistently named Best Hospital for overall quality, reputation, doctors and nurses by local residents

As the largest satellite campus within the AdventHealth system, AdventHealth Altamonte has been providing state-of-the-art healthcare to the community since 1973

The 398-bed hospital cares for more than 168,000 patients a year. We are proud to be revolutionizing health care with visionary leadership and world-class resources

The role you'll contribute :

The Marketing Manager works with the Marketing Senior Manager and / or Marketing Director, to manage day-to-day marketing planning and execution for key service lines and / or market specific and network / regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth's strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

The value you'll bring to the team :

Leads the day-to-day strategic marketing efforts for assigned service lines and / or dedicated markets / care communities with an overall regional and network focus for the Central Florida Division and AdventHealth overall.

Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and / or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.

Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.

Develops and maintains meaningful physician relationships and create effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations / Sales team on physician-to-physician marketing strategies; and / or providing effective market opportunities for lectures and events, and community relationships.

Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.

Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.

Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish / improve overall awareness and perception; planning and execution of health fairs and community events; negotiation and activation of community sponsorships; and / or effective management of community relationships, affiliations and area partnerships.

Effectively manages service line / market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and / or events within established budget and time parameters.

Qualifications

The expertise and experiences you'll need to succeed :

Bachelor's degree in marketing, Communications or related field

Minimum of five (5) years marketing experience, with minimum of one (1) year employee management and / or complex project management experience

Track record of developing and managing fully integrated marketing initiatives, with proven results

Experience in budget management

Marketing experience within healthcare industry (Preferred)

LICENSURE, CERTIFICATION OR REGISTRATION REQUIRED :

Valid State of Florida drivers license and driving record in accordance with AdventHealth policy

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category : Marketing & Communications

Organization : AdventHealth Orlando

Schedule : Full-time

Shift : 1 - Day