Marketing Strategist Job at Louisiana Community and Technical College System in

Marketing Strategist

Job no : 495169

Work type : Staff Full-Time

Location : Baton Rouge, LA

Categories : Communications, Public Relations

College : BRCC

Department : Marketing and Public Relations

Type of Appointment : Full time - Regular

Salary : Salary Commensurate with experience :

The Marketing Strategist supports the Chief Community Engagement Officer in designing and executing data-driven marketing strategies and campaigns that elevate the Baton Rouge Community College (BRCC) brand, increase student engagement, and expand community visibility. This role combines strategic planning, creative execution, and analytical evaluation to ensure the college's marketing initiatives are effective, consistent, and aligned with institutional goals.

Duties and Responsibilities : Essential Duties & Responsibilities

Marketing Strategy & Research - 25%

• Assist the Chief Community Engagement Officer in creating integrated marketing strategies and campaigns for BRCC.
• Conduct market research and analysis to determine target audiences, messages, market trends, and competitor activities.
• Research the Baton Rouge / Louisiana community college landscape to inform strategy.
• Survey students and prospective students regularly to guide campaign development.

Media Planning, Buying & Vendor Relations - 20%

Campaign Data Analysis & Reporting - 15%

Content Creation & Brand Support - 15%

Campus & Employee Engagement - 10%

Cross-functional Collaboration & Special Initiatives - 10%

5% Other duties as assigned

Required Education : Bachelor's degree in Marketing, Advertising, Communications, or related field.

Required Experience :

Required Knowledge, Skills and Abilities :

Required Licenses or Certifications :

Preferred Education : Master's degree in Marketing, Advertising, Communications, or related field.

Preferred Experience : 5 years of experience, 1 year in higher education

Preferred Knowledge, Skills and Abilities :

Benefits : As a member of the Louisiana Community and Technical College System, BRCC has an attractive benefits package with a wide variety of benefit options. Benefits offered include retirement, multiple medical insurance options, supplemental insurances (dental, term life, disability, accident, vision, etc.), Tax Saver Flexible Benefits Plan (saves tax dollars on some child care and medical expenses), holidays (14 per year, typically includes longer break at Christmas), generous annual (vacation) and sick leave benefits and Employee Assistance Program. Specific benefits depend on job category, percent effort and length of employment.

Passing pre-employment criminal background screen is required as a condition of employment. BRCC is a State As a Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities.

Advertised : 29 Aug 2025 Central Daylight Time

Applications close :

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