Zero Gravity Marketing is hiring : Paid Media Strategist in Cambridge

Key Responsibilities : Plan and execute full-funnel Programmatic and Paid Search strategies, including prospecting, retargeting, eCommerce performance, and lead generation campaigns.Build, manage, and optimize campaigns in Google Ads (Search, Display, YouTube, Performance Max, Dem Gen) and  Programmatic DSPs (StackAdapt, The Trade Desk, etc.)Partner directly with clients to understand goals, present strategies, and clearly communicate results and next steps.Leverage GA4 and GTM to track and analyze user behavior, troubleshoot attribution, and deliver actionable insights.Build, write, and present clear, client-ready performance reports that highlight campaign impact, revenue growth, and optimization opportunities.Analyze performance data across platforms to provide strategic recommendations that improve efficiency (CPC, CTR, CVR, ROAS, AOV).Support creative testing and collaborate with internal teams to identify messaging and ad formats that drive results.Stay current with Google Ads updates, programmatic innovations, and emerging digital trends to enhance campaign performance.Recommend innovative tactics, tools, or optimizations that improve results and streamline workflows.Qualifications : Strong understanding of Google Ads; experience with programmatic DSPs (The Trade Desk, StackAdapt, etc.) is a plus.Proficiency with GA4, GTM, and event-based tracking (purchase, lead form, checkout, etc.).Proven experience driving eCommerce performance (conversion-focused, ROAS-driven strategies).Demonstrated ability to communicate directly with clients and present complex data in a clear, compelling way.Experience creating and delivering client-facing reports with actionable insights.Ability to thrive in a fast-paced, high-volume environment and juggle multiple accounts with shifting priorities.Excellent analytical and problem-solving skills with a performance-first mindset.Strong written and verbal communication skills in client-facing settings.Bonus :  Prior higher education marketing experience or familiarity with complex multi-stakeholder accounts.Requirements : Bachelors degree in Marketing, Communications, or a related field.2+ years of hands-on experience in Paid Search campaign management Programmatic advertising experience is a plus, but not required.Prior experience working with eCommerce clients, higher ed or conversion-focused accounts.Strong organizational skills and comfort working in a fast-moving agency environment.Proactive, collaborative mindset with a hunger to test, learn, and adapt quickly.Why Join Us?Were scaling fast this Q4, and this role offers the chance to jump into a high-growth, high-energy environment where youll make an immediate impact. If youre passionate about Paid Search, Programmatic, and using data to drive measurable growth in both eCommerce and higher education industries wed love to meet you.

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