Overview
Senior Account Strategist, LinkedIn Advertising (Remote US). Abe is a specialized consultancy focused on social media advertising. We leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is part of the social media team on mid-market and enterprise client work.
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to align tasks, quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Provide fractional support for internal marketing in support of a boutique agency within Directive
- Understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work with Associate Director to ensure internal and client goals are achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience at a performance / digital marketing agency supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and moreProficiency with tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreAbility to delegate to junior team membersStrong understanding of Paid principles : keyword research, ad copywriting, bid management, optimizationAbility to analyze campaign data using Google Analytics, GA4, Excel, etc. to drive decisionsAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title, etc.Proven success with mid-market or enterprise accountsAbility to translate strategy and tell stories with dataCompetitive and curious problem solverIndustry-leading mindset with opportunities to grow and shareStrong organizational skills to manage multiple projectsQuality-focused with passion for advertisingWillingness to travel to visit clients approximately once per year, as neededWhat Success Looks Like
Aling with core values in every interactionManage approximately five mid-tier and enterprise accountsMeet / exceed department KPIs, including client NSMs and Client Satisfaction scoresBuild client trust and relationships to enable renewalsCross-sell services aligned with client goalsClearly communicate results to client contacts and executivesExceptional decision making for strategic direction of accountsBenefits
Base salary range for this position in the United States is $85,000-$95,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.Medical, dental, vision, disability, and life insurance for you and your familyEmployer-paid plan for you and partial employer contribution for dependentsAdditional benefits to support the whole person : mental health, physical health, fertility support, wellness programs, and moreTime Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave401(k) with matchAnnual bonus based on tenureWork Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where established. You must have work authorization for global locations and reside there permanently if applicable. This role can operate 100% virtually from home. Collaborations via Zoom and Slack. You will need a laptop and internet, be able to stay stationary as needed, and interpret written / verbal communication. Reasonable accommodations may be made for applicants with disabilities.
For accommodations in applying, interview, or pre-employment testing, contact careers@directiveconsulting.com.
Additional Information
At Abe, People First is a core value. We are committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Advertising Services#J-18808-Ljbffr