Creative Strategy Director Job at Wray Ward in Charlotte

Description

A Creative Strategy Director is a marketing communications strategy leader and the strategic hub for creative expression. This role is an always-on discipline that puts the consumer at the heart of brand communications. The Creative Strategy Director serves as stewards of consumer insights and champions of creativity, providing an invested and consistent connective tissue for each client's brand. They represent the voice of the customer as part of the brand team and throughout planning initiatives, from creative strategy and brief development to communications planning, aiming to elevate work and emotionally connect with customers and prospects through insightful messaging.

The core responsibilities and essential duties of a Creative Strategy Director include :

Understand the Consumer and Client :

• They delve deeply into consumer behavior, motivations, and purchasing decisions to gain a comprehensive understanding of the target audience
• This involves serving as a consistent sounding board for the needs of their target audiences
• They are client-facing team members who work closely with Account Management, Creative and Media teams

Consumer Insight Generation :

Strategic Guidance and Creative Strategy Development :

Championing Great Creative and Creative Collaboration :

Evaluating Creative Work and Campaign Integrations :

Knowledge and Mentorship :

Communication Skills

Additional Responsibilities

Requirements

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are :

WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.

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