Sr. Product Manager

Job Description

Sr. Product Manager, North America Upstream Marketing

Manage marketing of current and future product line(s). Establish relationships and work effectively with physicians, other customers, global sales and distribution teams, and internal departments. Determine customer requirements, develop field sales tools and programs, develop training programs, implement product positioning, pricing and promotion, forecasting and manage profitability. Establish product development priorities and timelines. Launch new products and programs to physician community and field sales force. Lead and contribute to projects with strategic and tactical execution to maximize sales opportunities, drive competitive advantage and optimize financial performance.

What You'll be Doing

• Position products in the market using creative strategies to maximize sales and profit. Grow product line as required and agreed to by corporate and departmental objectives
• Determine strategic direction of product line with consideration of other products and programs within the Company.
• Possess expertise in all aspects of product line(s) of direct responsibility and strong knowledge of product lines outside of direct area of responsibility. Analyze market reports, competitive trends, clinical needs, customer behavior, sales feedback, etc. for incorporation into product strategies.
• Develop and implement strategic and tactical marketing launch plans for current products, new products, line extensions and programs. Present plans to executive staff as appropriate.
• Act as the main contact to provide regular and timely product, clinical and technical information and support for the global sales and distribution teams to increase their knowledge and selling effectiveness.
• Consistently monitor product clinical / financial performance and competitive activity. Provide education and tools for global field teams to address competition in their respective areas.
• Develop useful sales programs, information, and support materials aimed at improving customer knowledge and increasing usage of current products.
• Work with clinical research as appropriate to develop key opinion leaders for clinical data, white papers, physician speakers, clinical publications, simulator customized cases, training center and course opportunities.
• Determine sales force training requirements; develop and present training materials.
• Develop and analyze marketing and financial data; create market share, dollar and unit reports.
• Work with sales and manufacturing to provide accurate demand forecasting to the manufacturing and supply chain team.
• Understand physician customer, market, field sales, and clinical needs and define appropriate product opportunities. Once product opportunities are defined, write marketing specifications, working closely with R&D during each step of the development process.
• Travel to customer sites / labs to observe and support clinical cases, commercial initiatives, and visit physicians. Attend conferences, meetings and tradeshows.
• Manage Product Managers, Associate Product Managers, Product Specialists and Marketing Interns as required.

Required Qualifications

What Will Differentiate You from the Rest