Director, Site Merchandising Gap Specialty Kids & Baby

About the Role

The Director of Kids & Baby Site Merchandising will drive short-term and long-term site strategies that drives both commerce and customer engagement. Customer first mindset and data driven, this role will partner closely with Sr. Director of Adult Site Merchandising and Cross functional teams to build site experience that drives commerce while delivering on brand vision. This position reports into Vice President Site Merchandising and manages four Site Merchants.

What You'll Do

• Create Site Merchandising strategies that brings brand vision to life while driving commerce. Use data insights, customer engagement KPIs and Brand product direction to manage a commerce driving sort & site experience
• Lead the Kids & Baby Site Merch organization with Site Merchants for Kids & Baby. Motivate and lead the team thru strategy and execution. Develop and maintain effective working relationships with members of cross-functional teams while managing a team of Site Merchandising and advocate for their development
• Understand technical capabilities of our web platform, along with third party vendors we use to enhance the site experience. Ability to challenge and suggest enhancement on current capabilities in partnership with PDM and cross brand leads.
• Share Site KPIs along with meaningful follow up actions with cross functional leaders to enhance business on weekly basis. Analyze data set and turn them into clear actions.
• Review website daily to ensure proper functionality of categories and styles while navigating the experience through the lens of the customer. Proactively seek market knowledge through exposure to competitive websites and make recommendations based on learnings.
• Owner of enabling site tactics to drive in-season business; backorder capabilities, pack & hold, and image & copy report out.

Who You Are

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