Global Integrated Ads Marketing Lead New York, NY, US Job at Block, Inc. in New

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay / Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

We are seeking a Global Integrated Marketing Lead to design, execute, and scale CMN's go-to-market (GTM) strategy across the US and AU. This B2B marketing leader will set the global integrated marketing vision, partnering across Ads Sales, Corp Comms, and Payments B2B Marketing to deliver cohesive campaigns that position CMN as the fintech-native alternative to traditional media networks.

You bring a rare mix of strategic vision, integrated marketing expertise, and operational rigor, with proven experience building GTM plans for enterprise-scale products. This role requires both big-picture leadership and hands-on execution as this product scales.

You Will

• Lead development of cross-channel GTM campaigns, spanning web, paid media, sponsorships, and content like thought leadership and white papers
• Ensure alignment of marketing investments with business objectives, ROI, and measurement frameworks.
• Contribute to CMN's messaging, in partnership with Creative, Comms and Sales Enablement.
• Collaborate with Sales Enablement to ensure marketing programs support pipeline generation and partner adoption.
• Build and manage relationships with industry organizations, trade publications, and partners to fuel the GTM plan and drive brand visibility with content, campaigns and activations
• Hire and lead dedicated marketers and manage external agencies and contractors to extend capabilities

You Have

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and

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