VP of Performance Marketing

Job Description

Location : Greater DFW, TX

Full-Time | Executive Level

Our client is a Private-Equity backed, mid-sized consumer durable business. With an established business and positive brand reputation, the business is known to be a major player in the sector. As it continues to win market share and expand into adjacent markets, the board and executive leadership is hiring a digitally native Head of Marketing to further expand and elevate their business with full-funnel, performance marketing strategies.

About the Role

We are seeking a dynamic and data-driven Head of Marketing to lead our performance marketing strategy efforts while overlooking a full-stack in-house marketing team. This executive will be responsible for driving customer acquisition & journey, and lifetime value through a full-funnel marketing approach, while also safeguarding and elevating our brand reputation.

This role is ideal for a strategic leader with deep expertise in SEO, Paid Media, CRM, Conversion Optimization, and LTV / CAC modeling, and a passion for building high-performing teams in the consumer durables space. Experience in B2B2C marketing and supporting a customer service call center is highly desired.

Key Responsibilities

Performance Marketing Leadership

• Own and optimize the full digital marketing funnel across SEO, SEM, paid social, display, affiliate, and programmatic channels.
• Drive measurable growth in customer acquisition and retention while maintaining efficient CAC and maximizing LTV.
• Lead A / B testing and conversion rate optimization (CRO) initiatives across web and mobile platforms.
• Develop and deliver regular CRO performance reports to executive leadership, highlighting key insights, test outcomes, and optimization opportunities.

CRM & Lifecycle Marketing

Brand & Reputation Management

Analytics & Budgeting

Team Leadership

Qualifications

SE#510746053