Job Description
Job Description
Department : Dealer Development / Channel Operations
Reports To : Director of Sales Ops & Channel Development
Location : [Headquarters or Regional Office]
Job Type : Full-time | Exempt
Position Summary
The National Dealer Development Manager is responsible for the operational performance, support, and development of the company’s dealer network. This individual acts as a strategic and tactical partner to internal teams and external dealers, ensuring consistency in dealer onboarding, operations, systems use, and overall network efficiency. The role plays a central part in driving dealer readiness, performance, and customer satisfaction in a seasonal and highly competitive market environment.
Key Responsibilities :
1. Dealer Operations & Support
- Act as the central point of contact for all dealer and commercial operational matters including processes, tools, systems, and program compliance.
- Manage the full dealer lifecycle—from onboarding and training to contract renewals, succession planning, and exit transitions.
- Ensure dealers and commercial partners are equipped with the necessary resources, tools, and support to meet sales, service, and customer experience standards.
2. Performance Management & Network Optimization
Monitor key dealer performance indicators (e.g., sales volume, service response time, parts availability, CSI, warranty KPIs).Analyze regional and seasonal trends to identify high-potential and underperforming dealers.Partner with Channel Managers to implement performance improvement plans for dealers.3. Dealer Enablement & System Utilization
Support the adoption and effective use of digital dealer systems (DMS, CRM, warranty portals, inventory tools).Identify system and process gaps affecting dealer performance and lead resolution initiatives in collaboration with IT and Sales Ops.Provide hands-on operational training to new and existing dealers, including process walkthroughs, reporting tools, and best practices.4. Network Growth & Development
Support network expansion by identifying white space opportunities and assisting in vetting new dealer candidates.Assist in territory planning, dealer assignments, and channel realignment efforts aligned with business growth goals.Conduct due diligence on potential new dealers / commercial partners and participate in the onboarding of newly signed partners.5. Communication, Training & Engagement
Maintain clear and consistent communication with the dealer network regarding operational updates, programs, systems changes, and deadlines.Collaborate Channel and training teams to deploy dealer-facing education programs on sales processes, service standards, and product launches.Plan and facilitate online network training with a focus on operational excellence.Qualifications Education
Bachelor's degree in business administration, Operations, Agricultural Business, or a related field.MBA or equivalent advanced degree is a plus.Experience
5–8 years of experience in dealer operations, network development, or sales / channel management within agriculture, powersports, heavy equipment, or automotive industries.Familiarity with seasonal demand cycles, rural dealer operations, and technical product / service delivery is highly preferredSkills & Competencies
Deep understanding of dealer business models in ag and powersports (retail, service, aftermarket, and rental operations).Strong analytical and data interpretation skills with experience in dashboards and reporting (e.g., Power BI, Tableau, Excel).Proficiency with CRM systems, dealer portals, and ERPs relevant to dealer networks.Excellent project management and cross-functional collaboration skills.Strong written and verbal communication; ability to present operational content to dealers and executives alike.Willingness to travel up to 25–30%, including visits to dealer locations, regional events, and trade shows.Success Metrics
Dealer onboarding cycle timeDealer satisfaction and Net Promoter Score (NPS)Dealer compliance with operational standards and training completionImprovement in dealer performance KPIs year-over-yearSystem / tool adoption rates across the network