Paid Media Manager Gaming & Performance Marketing Focus

Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticalsspecifically real money gaming, social casino, or mobile gaming apps. If youre passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search and App Networks wed love to talk.

This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. The ideal candidate has both the tactical chops to manage campaigns hands-on, and the strategic thinking to optimize full-funnel performance at scale.

Note : Applications that are not fully and properly filled out will not be considered.

Responsibilities :

• Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
• Navigating and reporting with AppsFlyer
• Optimizing around SKAN limitations
• Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
• Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
• Continuously test, iterate, and optimize campaignsaudiences, creatives, bids, and budgetsto drive measurable results
• Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
• Run robust A / B and multivariate testing frameworks to maximize performance insights
• Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
• Deliver detailed reports and insights to internal and external stakeholders

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