Social Media Manager

About Scheduling Institute

Scheduling Institute helps private practices (dentistry, orthodontics, and other specialties) grow through world-class training, coaching, and impactful events. Were an award winning, results-driven, high-energy team that values positivity and collaboration, while delivering a measurable impact for our clients.

Location : Alpharetta, GA

Department : Marketing

Reports to :

Director of Marketing

Type : Full-time

Position Overview

Were looking for a strategic, hands-on Social Media Manager who can turn ideas into engaging content and real business results. Youll own our organic and paid social presence end-to-endshaping strategy, creating compelling copy and visuals, managing community conversations, and driving qualified leads while strengthening relationships with current members. Youre a self-starter with outstanding writing chops, deep curiosity about our business and audience, and a track record of growing niche communities that convert.

What Youll Do (Responsibilities)

Set the strategy :

Build and maintain a channel strategy and content calendar across Facebook, Instagram, YouTube / Shorts, and test channels as appropriate to reach prospects and serve current members.

Create high-performing content :

Write scroll-stopping copy (posts, hooks, captions, scripts) and produce or direct assets (short-form video, carousels, reels, image posts) aligned to goals, voice, and brand standards.

Drive lead generation :

Launch and iterate organic + paid social campaigns with clear offers, UTM tracking, and landing page alignment; partner with Marketing Ops on audience building, retargeting, and CRM / Marketo workflows.

Community management :

Monitor comments / DMs, escalate service issues, and nurture conversation with a helpful, on-brand tone; implement a crisis-response and escalation playbook.

Measure and optimize :

Report weekly and monthly on KPIs (reach, engagement rate, CTR, CPL from social, assisted pipeline, retention / activation signals); run A / B tests on hooks, formats, and CTAs to improve results.

Social listening & insights :

Track industry trends, competitor moves, and member questions; bring insights to marketing and product teams to inform campaigns, offers, and content.

Executive & creator enablement :

Support leadership social presence and manage compliant influencer / partner collaborations with proper disclosures.

Compliance & brand safety :

Enforce brand guidelines and platform policies; ensure HIPAA-safe content (no PHI) and

FTC-compliant

disclosures on endorsements / UGC.

Cross-functional collaboration :

Work closely with Content, Creative, Events, Sales, and Coaching teams to amplify launches, webinars, case studies, and success stories.

What Youll Bring (Requirements)

35 years

managing social for

niche / B2B or professional services

brands with measurable growth and lead-gen results.

Exceptional writing and editing

skills (short-form copy, hooks, video scripts, captions) with a portfolio of work that shows conversion-minded creativity.

Demonstrated ability to plan

multi-channel calendars, produce short-form video, and tailor content to platform norms and audience intent (especially Facebook / Instagram).

Experience building

lead funnels

from social (audiences, offers, UTMs, basic attribution) and partnering with

marketing automation (Marketo preferred)

and CRM (Salesforce / HubSpot).

Proficiency with social and creative tools

(e.g., Meta Business Suite, YouTube Studio, later / Hootsuite / Sprout, Canva / Adobe, HeyOrca! / Hootsuite).

Strong analytical skills :

comfortable setting goals, pulling dashboards, and presenting insights to stakeholders.

Influencer and channel partnership experience , including identifying, negotiating, and managing collaborations that drive growth.

Compliance awareness :

able to follow HIPAA-safe practices (no PHI) and

FTC Endorsement

disclosure rules in influencer / partner content.

Organized, proactive, and

curious you ask great questions, learn fast, and ship high-quality work on deadline.

Bonus Points

Experience in

business coaching

or the

private practice

space (dentistry, orthodontics, healthcare).

Paid social experience

(Facebook / Instagram lead gen, reels, story ads), webinar and event amplification, or community groups management.

Motion / video editing skills (CapCut, Premiere, After Effects) and / or

on-camera presenting .

SEO / content repurposing

chops (turning podcasts, webinars, and talks into social series).

What Success Looks Like (KPIs)

Consistent growth in

qualified social leads

and assisted pipeline from priority platforms (esp. Facebook / Instagram).

Healthy

engagement rates

and audience growth for target personas (owners, office managers, treatment coordinators).

Reduced response times and improved

member satisfaction

in comments / DMs.

Clear, repeatable playbooks for campaigns, reporting, and crisis escalation.

30 / 60 / 90-Day Plan (Expectations)

30 days :

Audit channels, define goals, finalize voice & brand playbook; publish first calendar; stand up reporting.

60 days :

Launch lead-gen campaigns with retargeting; implement social listening and community workflows; present first optimization wins.

90 days :

Scale what works; roll out executive social program; deliver quarterly strategy with roadmap and forecast.

Benefits & Compensation

Competitive salary + performance bonus

Medical, dental, vision, 401(k)