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Senior SEO Manager

Senior SEO Manager

LaterNew York, NY, US
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Senior SEO Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitionerdeveloping and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space. Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership. You'll also lead and mentor one direct report.

Strategy

  • Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
  • Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
  • Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.

Technical / Execution

  • Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
  • Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
  • Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
  • Manage technical SEO initiativessite speed, Core Web Vitals, structured data, crawl / indexation, and CMS optimization (Contentful).
  • Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
  • Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
  • Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
  • Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.

    • Team / Collaboration

  • Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
  • Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
  • Partner with Web for technical SEO, site health, and on-site optimizations.
  • Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
  • Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
  • Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.

    • Leadership

  • Act as the hands-on manager and subject matter expert for SEO at Later.
  • Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
  • Foster a culture of testing, learning, and continuous optimization.

    • Research / Best Practices

  • Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice / social search.
  • Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
  • Share insights and evangelize SEO best practices across Marketing and Growth teams.

    • What Success Looks Like

  • Within the first 90 days, you've delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
  • By 6 months, SEO is driving measurable growth in trials, mid-market / enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
  • Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
  • Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.

    • What You Bring

  • 57+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
  • Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
  • Advanced proficiency in on-page, off-page, and technical SEO.
  • Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
  • Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
  • Experience managing authority-building efforts and backlink acquisition.
  • Strong analytical skills; comfortable with keyword data, content performance, and attribution.
  • Excellent communication and collaboration skills; able to influence across technical and creative teams.
  • Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
  • Experience in creator / social media marketing space.
  • Knowledge of Google Tag Manager, A / B testing tools, or data visualization platforms (Looker, Supermetrics).
  • Basic knowledge of HTML, CSS, and JavaScript.

    • How You Work

  • Driven by Impact : You deliver results that matterprioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  • Strategic & Customer-Centric : You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  • Curious & Growth-Oriented : You seek knowledge, ask sharp questions, and apply learnings fastchallenging the status quo with a mindset of improvement.
  • Collaborative & Resilient : You thrive in change by staying resourceful, solution-focused, and positiveremoving roadblocks, sharing insights, and keeping morale high.
  • Accountable & Honest : You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  • Emotionally Intelligent : You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

    • Our Approach to Compensation

    We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

    Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base +

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