Social Media Manager

Social Media Manager

The Social Media Manager supports Choice's social media program across key hotel brands, helping to build loyalty and engagement with new and existing guests. This role executes social media campaigns and content strategies, collaborating with internal teams and external agencies. The individual contributes to influencer and content creator marketing and supports the maturity of Choice's social media presence across platforms, products, and markets. This is an individual contributor role with cross-functional collaboration across marketing, customer care, and communications.

Responsibilities

• Plan and execute social media campaigns, providing strategic recommendations across platforms, audiences, and products.
• Collaborate with agency partners and internal creative teams to manage timelines and ensure best practices.
• Write campaign briefs and develop content ideas and activations, integrating influencer and content creator strategies.
• Recommend and execute test-and-learn opportunities to optimize social media performance.
• Support resolution of technology issues raised by internal stakeholders (e.g., PR, Talent Acquisition).
• Build relationships with content creators and support influencer programming for key hotel brands.
• Use social media tools to monitor engagement and identify opportunities.
• Manage publishing calendar and post-production review processes.
• Report regularly on performance and insights across social media channels.

Qualifications

Employment Experience

Technical Skills

Additional Skills & Competencies

Education Requirements

Salary Range

The salary range for this position is $85,000 - $100,000.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few :

About Choice

Choice Hotels International, Inc. (NYSE : CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward giving our work at Choice a purpose larger than our business.

Our corporate office locations :

North Bethesda, MD

Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ

Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN

Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field / Remote

Select roles designated as field / remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice's Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver