Digital Marketing Manager South Jordan, UT or Tysons Corner, VA

Overview

Strider Technologies is on a mission to deliver strategic intelligence that enables faster, more confident decision-making for organizations around the world. As the leading strategic intelligence company, Strider empowers organizations to secure and advance their technology and innovation. We leverage cutting-edge AI technology and proprietary methodologies to transform publicly available data into critical insights. These insights enable organizations to proactively address and respond to risks associated with state-sponsored intellectual property theft, targeted talent acquisition, and supply chain vulnerabilities.

Job Summary

Strider Technologies is seeking a Digital Marketing Manager to own and optimize our digital marketing channels with a focus on driving measurable pipeline impact. This role will be responsible for developing, executing, and scaling paid and organic digital campaigns across LinkedIn, Google Ads, and other relevant platforms. The ideal candidate has 35 years of experience in B2B digital marketing and a proven ability to generate qualified leads that convert into sales opportunities.

As part of the Marketing team, youll collaborate closely with sales to ensure leads are properly nurtured and drive meaningful revenue outcomes. Youll also contribute to building and refining Striders demand generation engine, bringing data-driven decision-making and creativity to every campaign.

Key Responsibilities

• Paid & Organic Channel Management
• Plan, launch, and optimize campaigns across LinkedIn, Google Ads, and other digital platforms.
• Manage paid media budgets and ensure spend is driving measurable ROI.
• Build and maintain organic strategies for LinkedIn, including content calendars and audience engagement.
• Partner with the sales team to ensure digital programs deliver high-quality leads that convert to pipeline.
• Develop nurture sequences and retargeting strategies to engage buyers throughout the funnel.
• Monitor lead quality and provide recommendations to improve conversion rates.
• Campaign Execution & Optimization
• Work with creative team to produce ad copy, test creative variations, and optimize performance against KPIs.
• Collaborate with marketing ops to ensure accurate tracking, attribution, and reporting.
• Support A / B testing strategies to continually refine digital performance.
• Analysis & Reporting
• Use Salesforce, HubSpot (or equivalent), and analytics tools to measure performance across campaigns.
• Deliver actionable insights and recommendations to improve lead quality and campaign efficiency.
• Report regularly on pipeline contribution from digital marketing.

Key Qualifications

Preferred Qualifications

Why Join Strider?

At Strider, youll be part of a mission-driven organization dedicated to protecting the ideals and innovations of the free world. Every hire we make and every system we build strengthens our ability to help organizations around the globe make faster, more confident decisions in an era of strategic competition.

What Youll Love About This Role :

Equal Employment Opportunity

Strider is an equal opportunity employer. We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on race, color, religion, gender, national origin, age, disability, genetic information, or any other characteristic protected by applicable law. We comply with all relevant employment laws in the locations where we operate. This commitment applies to all aspects of employment, including recruitment, hiring, promotion, compensation, and professional development.

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