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Senior Product Marketing Manager - ICM
Senior Product Marketing Manager - ICMCaptivateIQ • Menlo Park, CA, United States
Senior Product Marketing Manager - ICM

Senior Product Marketing Manager - ICM

CaptivateIQ • Menlo Park, CA, United States
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Join to apply for the Senior Product Marketing Manager - ICM role at CaptivateIQ .

The base pay range for this position is $130,000.00 / yr - $205,000.00 / yr . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Overview

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we\'re expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. You\'ll lead GTM strategy, positioning, messaging, and enablement for our most mature product and category and drive revenue for our flagship product, Incentive Compensation Management (ICM).

You\'ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.

Location

The candidate selected for this opportunity must reside near one of the following locations :

  • Hybrid (in-office 3 days per week) : Menlo Park, CA
  • Hybrid (in-office 3 days per week) : Austin, TX
  • Remote : Raleigh, NC
  • Remote : Nashville, TN
  • Remote : Toronto, Canada

Responsibilities

  • Product Launches & GTM Strategy : Own all ICM-related product launches—partnering with Product, Marketing, and Sales to craft messaging, positioning, and launch strategies that accelerate growth
  • Sales Enablement & Commercial Strategy : Equip sales with collateral, insights, and training to drive revenue for the ICM product
  • Competitive Intelligence : Monitor the competitive landscape and translate findings into strategic insights for sales, product, and marketing
  • Messaging & Positioning : Create differentiated messaging that resonates with target buyers and supports go-to-market and expansion strategies
  • Customer & Market Research : Conduct and synthesize primary research to gather customer insights and inform product and marketing direction
  • Content & Collateral Development : Build high-impact sales assets such as decks, one-pagers, battlecards, and playbooks that support pipeline generation and deal velocity
  • Cross-Functional Collaboration : Align GTM priorities across teams from ideation to launch and beyond
  • Evangelism : Represent voice of the customer to internal teams and act as a CAP / industry expert to prospects and customers

    • Requirements

  • 5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience
  • Experience working closely with Product Management, Marketing and Sales
  • Deep understanding of competitive intelligence and how to use it to differentiate and win deals
  • Exceptional storytelling and communication skills; ability to distill complex concepts into compelling messaging
  • Track record of partnering with Sales and Marketing to drive pipeline and revenue
  • Data-driven mindset with ability to measure and iterate on success
  • Driven, resourceful, and motivated to help teams succeed

    • Benefits

  • (US-ONLY) 100% of medical, dental, and vision coverage, including 75% for dependents
  • Flexible vacation days and quarterly mental health days
  • One-time expense on your 1-year work anniversary for travel, home furnishings, or a nice meal
  • Annual stipends for professional development and caretaking
  • (US-ONLY) 401k plan to participate in and save towards the future
  • Newest Apple products to help you do your best work
  • Employee Resource Groups (ERGs) that support DEI goals

    • Notice for Prospective Candidates

  • Only emails from @captivateiq.com should be trusted

    • We are aware of recruitment scams using the CaptivateIQ name. We will never ask you to provide sensitive information or to pay money as part of the recruitment process. For details, review our security guidance with the official CaptivateIQ channels.

    Compensation

    The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered will depend on factors including proficiency, anticipated performance, and location. Our OTE is part of CaptivateIQ\'s total rewards package.

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    Senior Product Marketing Manager • Menlo Park, CA, United States