Marketing Manager

Marketing Manager

The Marketing Manager is responsible for developing content that supports the company's lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for their assigned market(s). This role is designed for someone who is a hands-on creative with strong copywriting and content creation skills. The Marketing Manager is a localized, in-market role that has full ownership over their markets results and will develop content for their assigned market's marketing channels including the website, blogs, social media, ads, email marketing and more. This role will work closely with all marketing team members as well as department leaders to ensure content is developed effectively while maintaining brand standards.

Essential Functions :

• Operations : Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets.
• Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market :
• Generate leads through social media, email marketing, and other marketing efforts.
• Be agile and adjust posting strategies based on current business needs.
• Convey the brand "voice" through copywriting while maintaining brand guidelines.
• Work with influencers and partners to post content for brand awareness campaigns.
• Manage and update website content including leases, listings, and blogs.
• Support digital advertisement efforts.
• Email marketing newsletters, promotions, announcements, etc.
• Employer-brand and recruiting content.
• Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success.
• Be the social media point of contact and social media audience subject matter expert.

Cross-Department Collaboration :

Strategy :

Create periodical reports of department, team, functional and / or market insights.

Plan and participate in company-promoted events - collecting assets and promoting internally and externally as needed.

Participate in local city and team meetings, generating new ideas and executing based on your market needs.

Assist with efforts in other markets, as needed.

Identify opportunities to partner with creative team members to develop marketing collateral / campaigns across marketing channels.

Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality.

All other duties as assigned.

Supervisory Responsibilities : None.

Required Education and Experience :

Required Skills / Abilities :

Physical Requirements :

Expected Hours of Work :

Travel :

Compensation & Benefits :

We Take Equality Seriously : Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.