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Senior Partner Marketing Specialist

Senior Partner Marketing Specialist

Expedia GroupSeattle, WA, US
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Senior Partner Marketing Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.

Are you ready to make an impact at the world's largest online travel platform? Expedia Group's Partner Marketing Team is responsible for building and developing relationships with lodging and transport partners throughout the world, to constantly connect our product offering to our traveler demand. Our marketing team is forward-thinking and high energy, so we look for people who flourish in a dynamic environment and who are not afraid to roll up their sleeves. Our team is based in locations all around the world and we flourish with the impact we deliver to Expedia Group's business.

As the Senior Partner Marketing Specialist, you will be a key member of our Strategic Audiences Partner Marketing team that develops and implements our partner marketing strategy for the largest of Expedia Group's lodging chain and transport partners, to increase engagement, and business growth. This role provides an excellent career growth opportunity, deepening your marketing and leadership skills with high-profile travel partners.

This position collaborates with many internal departments including Account Management, Strategy and Performance, Digital Operations, Creative, and Analytics teams to gather intelligence, define plans, and implement programs to increase partner engagement and success!

In this role you will :

  • Collaborate with commercial team account managers and internal strategy teams globally to provide multi-channel and account-based marketing activities to drive partner engagement, business results and deepen relationships
  • Develop and implement strategic, data-driven solutions to drive messaging at scale to partners
  • Create tailored content relevant per audience, including global, regional and by partner segment
  • Drive partners to self-serve adoption and implement new streamlined processes where possible, to provide efficiencies for account management and partners
  • Apply test and learn strategies to gain insights into what drives partner engagement and action
  • Leverage existing content and learnings from the broader Strategic Audiences marketing team and provide input to team challenges and opportunities
  • Work cross-functionally with internal teams to ensure the correct marketing activity prioritization, alignment with other partner facing activities and emerging opportunities
  • Partner with analytics and internal teams to measure the impact of our marketing activities
  • Proactively identify and mitigate risks in marketing strategies

Experience and qualifications :

  • Bachelor's in Marketing or Communications, Advertising or a related field; or equivalent related professional experience
  • 3+ years marketing experience
  • Experience developing and implementing successful marketing campaigns and programs that engage B2B customers / partners - using a range of marketing activities and technologies
  • Strong written communication and visual storytelling
  • Highly motivated individual who thrives when balancing multiple priorities in a fast-paced workplace with a strong bias for action and attention to detail
  • Exceptional planning skills with a proven track record of consistently executing and producing results on time
  • Ability to successfully navigate new or ambiguous situations in a globally matrixed organization
  • Strong campaign performance tracking and reporting skills
  • Excellent stakeholder management skills and ability to work effectively across the organization to build campaigns and programs to achieve business objectives
  • Strong data analysis and insight development skills
  • Message Gears or Marketo email system experience is a plus
  • Preference for previous experience working in a role with a global remit
  • Strong personal accountability, adaptability and ability to learn from and apply feedback effectively
  • The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

    Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

    If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

    Expedia Group's family of brands includes : Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50

    Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.

    Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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    Senior Marketing Specialist • Seattle, WA, US

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