Senior Product Marketing Manager

Job Description

Job Description

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products -  SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage , and US Legal Forms  - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in  the United States, Poland, Romania, Ukraine,  and  Philippines .

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

About SignNow team :

We are a passionate and ambitious team of 130+ people on a mission to succeed with our award-winning signature solution –  SignNow. SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.

About the role :

As Senior Product Marketing Manager for SignNow, you’ll define how the product is positioned, packaged, and launched—driving acquisition, adoption, engagement, and growth.

You’ll work across Product, Sales, Marketing, and Customer Success, serving as the voice of the customer and the market while shaping GTM strategy and execution.

We’re looking for a tech-savvy, data-driven marketer who leverages AI tools, analytics, and customer insights to drive outcomes. Our ideal candidate translates data into clear findings and actionable recommendations, analyzes user cohorts through the funnel to identify growth opportunities, and thrives in a fast-paced, high-impact environment.

What you’ll do :

• Positioning & Messaging
• Own and evolve SignNow’s positioning in the eSignature market
• Create audience-specific messaging for PLG & SLG funnels
• Apply messaging across web, ads, sales, onboarding, etc.
• Use AI tools to scale and test messaging
• Go-to-Market Strategy
• Build and execute GTM plans for features and initiatives
• Develop launch playbooks and measure impact
• Partner with cross-functional teams to drive awareness, adoption, and expansion
• Market Intelligence
• Research market, competitors, and ICPs
• Capture customer voice via surveys, interviews, AI analysis
• Provide insights to influence roadmap and segmentation
• Enablement
• Create sales assets (battlecards, decks, ROI tools, etc.)
• Support lifecycle campaigns to boost activation and expansion
• Drive advocacy by amplifying customer success stories

What we’re looking for :

Nice to have :

If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide\uD83D\uDE80.

What we offer

Flexible working environment  - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options  - We offer salaries that reflect local market conditions and experience,  plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning  - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being  - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture  - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back  - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication  - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

Read our  Recruitment Privacy Notice  to Learn how we process your personal information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.