Head of Marketing

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Bonus based on performance

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Location : Sioux Falls, SD (Hybrid or On-site)

Experience Required : 10+ years in e-commerce or digital marketing leadership

About the Role

Wild Oak Boutique one of the fastest-growing womens fashion brands is seeking a Head of Marketing to lead our creative and performance marketing strategy. This role will oversee a high-performing in-house marketing team across digital, social, email, and influencer channels.

The ideal candidate is data-driven, innovative, and fluent in the tools that power modern DTC growth.

Key Responsibilities

• Lead the overall marketing strategy across paid, organic, and retention channels.
• Manage and mentor a growing marketing team spanning digital ads, content, email / SMS, and social.
• Own performance marketing through Facebook Ads, TikTok Ads, Google Ads, and affiliate programs .
• Oversee CRM and retention through Klaviyo, Attentive and Yotpo , driving personalization and customer loyalty.
• Collaborate with creative and merchandising teams to align messaging, visuals, and promotions.
• Analyze KPIs, CAC, ROAS, and LTV metrics to guide budget allocation and improve ROI.
• Manage agency and vendor relationships, ensuring campaigns align with brand goals.
• Stay ahead of fashion, social, and digital trends to keep Wild Oak at the forefront of the industry.

Qualifications

• 10+ years in marketing with at least 5 years leading a team, preferably in e-commerce or fashion retail.
• Deep understanding of Shopify , Klaviyo , Yotpo , Meta Ads Manager , Google Ads , and TikTok Ads / Shop .
• Proven track record scaling revenue through performance marketing and creative brand storytelling.
• Excellent communication, leadership, and analytical skills.