Marketing Manager, Architectural Products

Job Description

Job Description

Overview If you thrive on turning insight into action — building marketing strategies that connect audiences, messaging, and channels to drive growth — this role is for you.

We are seeking a Marketing Manager – Architectural Products skilled at defining positioning, value propositions, and messaging that clarifies what to say (not necessarily how to say it ) to connect with our audiences and drive specifications and sales. The core of this role is hands-on : guiding messaging, defining content strategy, prioritizing channels, and aligning strategies across the funnel. You’ll track KPIs, optimize programs for performance, and lead CEU development, trade show strategy, and sales rep enablement — collaborating with product and brand leaders to ensure our tools, messaging, and channels all work together to drive growth.

Our portfolio includes high-end materials for feature walls and column covers, as well as elevator cab interior systems packaged with our materials. Because our audiences include both specifiers (architects and designers) and buyers (elevator contractors and building owners) , this role requires a marketer who understands how to tailor strategies to each. For specifiers, that means building programs around education and inspiration — trade shows, CEUs, and thought leadership content. For contractors and buyers, it means delivering clarity and accessibility through PPC, SEO, trade publications, and direct communications. You’ll own the channel strategy for both audiences , ensuring each message meets its audience where they are and moves them toward specification and purchase.

Core Responsibilities Revenue Growth

• Create and lead marketing strategies that directly support specifications, and contractor sales.

Audience Strategy & Messaging

Channel Strategy & Execution

Qualifications

Why Join Us

This is a chance to step into a fun, creative, and strategic role where your work will directly shape how our products connect with the market. We are an innovative, vibrant, and collaborative team in a brand-building phase — passionate about making great products and supporting our salespeople.

We love what we do, we support each other, and we’re excited to bring in someone who shares our energy and drive.

Benefits

Forms + Surfaces is an equal-opportunity employer.

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