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Social and Influencer Marketing Manager

Social and Influencer Marketing Manager

Dollar GeneralGoodlettsville, TN, US
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Social & Influencer Marketing Manager

At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.

General Summary :

The Social & Influencer Marketing Manager is responsible for developing and executing strategic social media and influencer marketing initiatives that align with brand goals and drives measurable impact. This role leads content planning, campaign execution, and performance analysis across platforms, while collaborating cross-functionally to ensure cohesive messaging and brand consistency.

Duties & Responsibilities :

  • Develop and execute comprehensive social media strategy aligned with brand goals, programs, and promotional events. Set platform-specific goals and KPIs.
  • Track and analyze KPIs including engagement, reach, sentiment and conversions across social & influencer programs. Provide insights and recommendations for optimization (bi-weekly, monthly, quarterly, and campaign wrap).
  • Oversee and / or collaborate on creation of platform-specific content (Meta, TikTok, Pinterest, etc) that reflects brand tone and values and drives engagement and conversion and applies learnings & insights to content.
  • Tool Proficiency : partner with ICUC and Sprinklr (and others) for social listening, scheduling, analytics, and community engagement.
  • Partner with agency(ies) to develop and execute influencer campaigns that support brand awareness and business priorities.
  • Review content briefs, timelines, and deliverables; ensure brand compliance and coordinate with store teams for location shoots.
  • Monitor platform updates, algorithm changes, and emerging trends to keep the brand relevant.

Knowledge, Skills and Abilities (KSAs) :

  • Strong storytelling and creative content development skills.
  • Data-driven and goal-oriented mindset.
  • Fluency in social platforms (Meta, TikTok, X, Pinterest, Etc).
  • Familiarity with influencer platforms and the creator economy.
  • Strong leadership and project management capabilities.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Excellent communication and cross-functional collaboration skills.
  • Process-oriented and deadline driven.
  • Organizational skills.
  • Ability to juggle multiple projects and deadlines at a given time.
  • Proficient in Microsoft word, excel, PowerPoint.
  • Desired : proficiency using Monday.com.

    • Qualifications :

    Work Experience & / or Education :

  • Bachelor's degree in Marketing, Communications or related field.
  • Experience working with cross-functional teams and external agencies.
  • Proven track record of managing successful social and influencer campaigns.
  • 3-5 years of experience in social media & influencer marketing (preferably in consumer goods, retail or lifestyle brands).
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    Manager Influencer Marketing • Goodlettsville, TN, US

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