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Director MarTech, GenAI & Digital Marketing Analytics (m / f / d)

Director MarTech, GenAI & Digital Marketing Analytics (m / f / d)

MediabistroWorkFromHome, OH, United States
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We will never stop making everyone feel more beautiful by providing cosmetics, innovation and variety with our brand essence and Catrice .

Join our international team with over 900 employees and help shaping our success story! We are looking for a visionary, hands-on and tech-savvy leader to join our global digital marketing team as Director MarTech, GenAI & Digital Marketing Analytics . In this key role, you will lead the charge in scaling GenAI adoption across cosnova, building the internal and external AI capabilities that define the next generation of marketing effectiveness.

You will drive the integration of GenAI into our core marketing workflows, content production, audience activation, insights generation and decision-making. At the same time, you will build and manage a high-performing team (15 HC) that connects marketing, analytics, tech, media, creativity, digital product and social. This is a transformation-critical role with strong strategic visibility and impact.

Fulfilling responsibilities. A team that inspires.

  • Strategic Leadership & Team Setup

Define the strategic vision and roadmap for GenAI, MarTech, Digital Marketing Analytics and Digital Products

  • Lead and develop a 15-person expert team, incl. talent evaluation and role evolution
  • Serve as key interface to IT, BI, Brand, Content Studio, Social, Media and Digital Product
  • Manage a strong network of external partners (agencies, platforms, AI providers)
  • GenAI Adoption & Transformation

    • Make GenAI a core lever of how cosnova works : internally and externally

  • Identify and scale GenAI use cases across the marketing and digital product value chain
  • Drive the implementation of Cosnova GPT, GenAI content workflows, product integration and insight automation
  • Build a strong AI literacy culture and empower teams through education and enablement
  • Digital Products & Experience Layer

    • Shape and orchestrate the integration of digital products (e.g. ShadeFinder, SkinCam, MatchFinder, Beauty Data X) into cosnova’s global marketing and consumer ecosystem

  • Build a modular, agile and brand-aligned 'Digital Experience Layer' on top of the global tech stack, accelerating speed-to-market and enabling personalization at scale
  • Analytics, Measurement & Insights

    • Lead marketing analytics, attribution, social listening and decision frameworks

  • Implement models for journey analytics, content and campaign impact
  • Refine audience signals and activations across key platforms and touchpoints
  • MarTech Infrastructure

    • Own and evolve the MarTech stack

  • Ensure systems are integrated, scalable and platform-aligned

    • You bring the skills. We give you the space.

  • Strategic Tech & Data Competence : Ability to connect digital marketing strategy with MarTech infrastructure, advanced data management, and performance-driven goals – with a focus on scalability and effectiveness.
  • AI & GenAI Expertise : Hands-on experience with GenAI tools, including prompt engineering, content generation workflows, and structured frameworks for integrating AI into marketing processes.
  • Performance Marketing Insight : Deep understanding of key platform mechanics (e.g. Meta, TikTok, Google, Amazon), algorithmic logic, and attribution models to drive media effectiveness and efficiency.
  • Platform Mindset : Strong know-how in dynamic content delivery, real-time optimization, and signal-based planning across owned and paid channels.
  • Cross-Functional Orchestration : Proven experience collaborating with IT, BI, Brand, Content, CRM and external partners to drive aligned and effective marketing initiatives.
  • People Leadership : Track record of building, developing and inspiring interdisciplinary expert teams, fostering a culture of ownership, innovation and high performance.
  • Change & Enablement Orientation : Passion for digital transformation and a strong commitment to developing AI capabilities and digital literacy across the organization.
  • External Partner Management : Ability to strategically and operationally manage technology providers, data & media partners, and agencies within a high-performing ecosystem.

    • Fulfilling responsibilities. A team that inspires.

    Fresh fruit, coffee, tea, cold drinks and a great cafeteria are standard – just a small taste of our bigger benefits.

  • For your rest : in addition to 30 vacation days per year, you will receive after seven years four weeks of paid special leave (sabbatical).
  • For your future : take advantage of our cosnovAcademy with its wide range of training opportunities.
  • For your office life : look forward to a modern, stylish workplace, free lunch on Mondays and Fridays, and complimentary underground parking.
  • For every stage of life : company pension plan, in-house gym, job ticket, subsidy for childcare costs, and many team events.

    • Enjoy a diverse environment. At cosnova, we value personality, talent and team spirit – not age, origin, gender, skin colour, religion, disability or sexual orientation.

    We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is Louisa Stillger (Organizational Development & HR Manager, ).

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    Director Digital Marketing • WorkFromHome, OH, United States

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