Tradewind Services Paid Advertising Growth Manager Job at Olukai-kaenon-melin-ro

Who We Are :

Tradewind Services is the operating division of Archipelago Companies, a portfolio of highly successful consumer lifestyle brands including OluKai, Kaenon, Melin, and Roark. As the operational force behind Archipelago's vision, Tradewind Services drives brand growth by providing strategic insights, operational expertise, and tailored solutions that enable both owned and partner brands to thrive in today's fast-moving market. We are committed to integrity, excellence, and entrepreneurship-and we're seeking a passionate, driven individual to join our dynamic team and help shape the future of consumer brands.

About The Role :

Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omni-channel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai, melin, Roark, Kaenon, and Amble).

Reporting to the Vice President of Ecommerce, the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader, identifying growth and retention opportunities across all paid and performance marketing channels, while ensuring best-in-class execution of campaigns.

They will be responsible for the day-to-day management of all ad accounts, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, inventory, digital technology, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition, and maximize return on ad spend (ROAS). Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving paid media landscape.

The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company.

Responsibilities include but are not limited to :

Paid Advertising Strategy & Campaign Management :

• Develop and execute multi-channel paid media strategies across Meta, Google, TikTok, Applovin, Linear & Connected TV, print catalog, and emerging platforms.
• Oversee daily budget allocations, campaign structure, audience segmentation, and testing programs to optimize performance and exceed growth targets.
• Evaluate and recommend new paid acquisition channels to diversify media mix and unlock additional growth opportunities.
• Maintain a full-funnel marketing approach, optimizing for both new customer acquisition and retention.

Data Analysis, Attribution & Reporting :

Advanced Performance Optimization & Automation :

Cross-Functional Collaboration & Inventory Management :

Paid Digital Tech Stack Ownership & Signal Optimization :

Creative Strategy & Execution :

Other responsibilities as assigned.

Qualifications, Skills, Experience :

Tools To Utilize :

Location & Office Structure : This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation : The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks :

Generous product gift program and all brand discounts

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at hr@arch-cos.com. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.