Vice President of Brand & Creative

Job Description

Job Description

Who is Flock?

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

Reporting to the CMO, the VP, Brand & Creative is the single-threaded owner of Flock’s brand - strategy, identity, creative, and production. You will architect the next-gen brand system and lead an in-house studio that ships world-class storytelling across campaigns, product launches, digital experiences, events, and content. This role blends taste and rigor : build a distinctive brand platform, scale a high-output studio, and prove impact with clear KPIs. You’ll partner closely with Product Marketing, Demand Gen, Events, and the executive team to ensure brand drives pipeline, trust, and category leadership.

Key Responsibilities

Own the brand strategy and platform : positioning, tone and visual identity; keep it current through annual refreshes and market feedback.

Architect and govern the full design system (logo, typography, color, motion, UI kit) and brand guidelines; ensure consistency across web, product UI, marketing, field, and partners. Iterate to best practice.

Build and lead Flock Studio : a high-performance, multi-discipline in-house team (art direction, design, copy, video, motion, photo, producers, editors) with clear SLAs and intake.

Lead end-to-end production for hero films, product explainers, case studies, photography, and event creative; stand up a scalable post-production pipeline and asset library.

Drive integrated brand campaigns from brief to launch to measurement; partner with growth teams to align media, creative testing, and performance goals.

Oversee web brand experience in partnership with Web, Product, and Engineering; ensure UX, content, and motion reflect the brand at every touchpoint.

Establish creative operations : resourcing, roadmap, traffic, templates, QA, and approval workflows; manage vendor / agency roster and negotiate SOWs for surge capacity.

Champion brand safety, privacy, and public-sector nuance in storytelling; prepare playbooks for a variety of topics and rapid response.

Define and report brand KPIs : awareness, preference, consideration, share of voice, creative effectiveness, engagement quality, and pipeline influence.

Build employer brand in partnership with People team : careers site, talent campaigns, and culture storytelling that attracts mission-driven talent.

Serve as executive producer for major moments (Flock Forward, GSX, IACP, product keynotes); ensure stage, screens, and narrative land as one cohesive experience.

Mentor and grow creative leaders; raise the bar on taste, craft, speed, and feedback culture across the org.d on time, on budget, on message.

The Skillset

15+ years in brand / creative leadership at high-growth tech or design-forward companies; in-house studio leadership required. A mix of brand and agency experience is preferred.

Portfolio demonstrating system-level identity work and high-impact campaigns across film, digital, experiential, and product marketing.

Expert in brand architecture, narrative design, and visual systems; fluent in motion, video production, and content design.

Operator’s mindset : proven ability to scale a studio, implement creative ops, and deliver on time and on brief.

Strong collaborator who translates business goals into creative that moves the needle.

Data-curious with respect for craft : comfortable defining brand KPIs and using insights to iterate without watering down the work.

Exceptional leadership, hiring, and mentorship skills; builds diverse, high-trust teams that ship.

Experience in B2B / B2G or regulated spaces is a plus; but more important is experience navigating sensitive communications and public scrutiny.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Vice President of Brand & Creative at Flock Safety.

First 30 Days

Audit current brand, creative assets, and studio workflows; benchmark vs. category leaders.

Define the brand platform 1.0 (narrative, pillars, tone) and visual identity direction; align with CMO for future evolution.

Stand up intake, briefing, and review rituals; establish the studio roadmap and resourcing model.

Define broad creative priorities over the coming 3-6 months.

First 60 days

Launch iteration of the design system and brand guidelines; roll out templates for web, sales, field, and social.

Greenlight production multiple high impact films and two flagship case studies; lock creative calendars for next two quarters.

Review and implement creative ops stack as required (PM, DAM, review / approve, versioning) and SLAs.

90 Days and beyond

Ship the first integrated campaign with measurable awareness / consideration lift and pipeline influence.

Refresh the website’s brand layer (typography, motion rules, narrative flow) and publish the component library.

Present a 12-month brand roadmap (campaigns, events, hiring plan, vendor strategy, budget) and a measurement framework.

Location

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs : Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

Salary & Equity

The salary range for this role is $300,000 - $350,000, as well as stock options. Where you fall within the compensation range is based on how well you demonstrate the competencies required for the role, along with years of directly related experience. Due to typically reserving the upper half of our compensation bands for internal growth, you can expect a starting compensation around the midpoint of the posted salary band. During the first interview with one of our recruiters, they can further clarify the exact starting salary.

The Perks

🌴 Flexible PTO : We seriously mean it, plus 11 company holidays.

⚕️ Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match.

👪 Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼 Fertility & Family Benefits : We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠 Spring Health : Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖 Caregiver Support : We have partnered with Cariloop to provide our employees with caregiver support

💸 Carta Tax Advisor : Employees receive 1 : 1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚 ERGs : We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend : $150 per month to cover the costs of working from home.

📚Productivity Stipend : $300 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend : A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education / training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Compensation Range : $300K - $350K