Senior Product Manager, Web Growth

About the Role

As a Senior Product Manager, Web Growth , you will lead the strategy and execution for Tubi’s Web platform as a top-of-funnel growth engine. You’ll own the roadmap for improving high-intent entry points, optimizing search engine conversion, and driving mobile web users into the Tubi app for long-term retention.

You’ll work at the intersection of Product, Growth, SEO, and Engineering to turn the Web platform into a stronger driver of viewer acquisition and conversion. Your mission is to grow Tubi’s engaged user base by enhancing discoverability, optimizing the first-time user experience, and guiding millions of new users into their next favorite stream.

What You\'ll Do

• Own the Web Growth roadmap : Define strategy, OKRs, and success metrics for initiatives that improve conversion, account creation, and mobile web-to-app migration.
• Redesign high-intent entry points : Lead improvements to Search, Details, and Category pages to better communicate Tubi’s value props, surface relevant content, and increase user conversion.
• Optimize search engine conversion : Deliver technical and product enhancements like server-side rendering, indexable content, and keyword targeting to drive paid and organic traffic growth.
• Guide mobile web-to-app migration : Design value-led flows and strategic friction that seamlessly convert high-intent mobile web users into app downloads and long-term engagement.
• Experiment and iterate : Partner with Data Science to design and analyze A / B tests, uncover insights, and scale successful features across the platform.
• Drive cross-functional alignment : Collaborate closely with Engineering, Design, SEO, and Growth Marketing to ship impactful initiatives on time and at high quality.
• Champion the user : Advocate for new users by ensuring frictionless onboarding, transparent value messaging, and a trustworthy streaming experience.

Your Background

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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