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Director of Marketing

Director of Marketing

Veterinary Innovative PartnersFranklin, TN, US
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Director of Marketing

Director of Marketing Veterinary Innovative Partners (VIP)

This is a 100% in-office position based at our headquarters in Franklin, TN. We will only be interviewing candidates who are able to commit to working full-time on-site.

Veterinary Innovative Partners (VIP) was founded by four veterinarians who shared a simple vision to be the most caring place for pets, pet parents, and pet care providers. As a veterinarian-owned-and-operated family of boutique hospitals, our mission is clear : to provide our clients, their pets, and our Team Members with the kind of personalized care that is achieved and sustained through the right balance of centralized support and hospital-level autonomy.

As the Director of Marketing at VIP, you will play a pivotal role in driving our growth through strategic marketing initiatives. You will lead a team, oversee marketing strategies, and develop partnerships to optimize operational scalability. Your responsibilities will encompass managing external agencies, creating and deploying marketing playbooks, and championing our brand both internally and externally. You will be responsible for digital marketing efforts, budget management, and market research, reporting on key performance indicators and trends related to business growth.

Please note : This is a 100% in-office position based at our headquarters in Franklin, TN. We will only be interviewing candidates who are able to commit to working full-time, on-site at this location.

Key Responsibilities

1. Marketing Strategy Execution :

  • Develop, oversee, and execute marketing strategies, campaigns, and plans to drive VIP's growth and market presence.
  • Create and deploy marketing playbooks and individual plans tailored to support the growth of VIP's hospital network.
  • Develop and execute content marketing strategies to engage and educate the target audience, establishing the company as an industry thought leader.

2. Operational Partnership :

  • Foster collaboration between marketing and operations to align marketing efforts with operational goals and scalability.

    • 3. Agency Management :

  • Manage and optimize relationships with external marketing agencies to ensure the successful execution of marketing initiatives.

    • 4. Efficiency and Scalability :

  • Identify and leverage efficiencies in team leadership and management to facilitate scalability.

    • 5. Digital Marketing Oversight :

  • Oversee all aspects of digital marketing, including website management, PPC campaigns, and other online initiatives.

    • 6. Budget Management :

  • Manage and report on the marketing team's budgets, ensuring resources are allocated effectively to achieve marketing objectives.

    • 7. Market Research :

  • Conduct market research as needed to inform marketing strategies and create insightful reports.

    • 8. KPI Management :

  • Monitor and manage department Key Performance Indicators (KPIs) and report on trends related to business growth, with a specific focus on Return on Investment (ROI).
  • Utilize data and analytics to measure the effectiveness of marketing campaigns, making data-driven decisions and adjustments as needed.

    • 9. Brand Champion :

  • Act as a brand champion for VIP both internally and externally, ensuring a consistent and compelling brand presence in all marketing efforts.
  • Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous learning.
  • Collaborate with acquisition, recruitment, and other departments to align marketing efforts with overall company goals.

    • Knowledge, Skills, and Abilities

  • Experience in the veterinary or healthcare industry.
  • Familiarity with CRM systems and client retention.
  • Ability to adapt marketing initiatives for diverse markets and demographics.
  • Experience with budget management and resource allocation for marketing campaigns.
  • Proficient in building slides and storytelling
  • Significant experience working with cross function teams and leaders in matrix organization.
  • Excellent interpersonal skills with key board / stakeholders and operational teams
  • Strong presentational and storytelling skills
  • Proficiency with HTML, content management systems, and design software
  • Excellent leadership skills
  • Demonstrates VIP's Core Values

    • Requirements

  • Bachelor's degree (or equivalent) in marketing, advertising, or communications
  • 10+ years leading marketing function of fast growth business; preferably in the pet industry.
  • Experience leading teams of 5+ more people in a multi-unit business

    • Benefits

    Salary : $110,000-$120,000 to commensurate with experience.

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off
  • Paid Holidays
  • Short Term & Long Term Disability
  • Training & Development

    • Join us at VIP, where compassion, expertise, and genuine care meet to create a truly exceptional veterinary experience for all. Together, we are shaping the future of pet care, one paw at a time.

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    Director Of Marketing • Franklin, TN, US

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