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Conversion Rate Optimization (CRO) Marketer

Conversion Rate Optimization (CRO) Marketer

Wing AssistantBoston, MA, US
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Conversion Rate Optimization (CRO) Marketer

Wing Assistant is a fast-growing platform for hiring vetted remote talent. We invest heavily in growth and drive significant traffic to our web properties. Small lifts in conversion compound into substantial revenue - so CRO is mission-critical for us.

What You'll Do

  • Build and run an experimentation engine : Create hypotheses, plan and execute tests, and ship a steady cadence of A / B and multivariate tests across landing pages, key site flows, and some ads.
  • Optimize landing pages & forms : Improve message-market fit, UX, and page speed / Core Web Vitals with our web developer. Reduce drop-off on multi-step forms and Calendly / booking flows.
  • Tighten ad-page relevance : Align creative, offers, and keywords with page copy and CTAs.
  • Analyze and improve funnels : Identify leaks across the MQL to SQL to Deal to Won pipeline.
  • Gain insights : Blend GA4 / Statcounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.

What You Look Like

  • 5+ years in CRO / experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred). Demonstrated wins improving lead-form CVR, CPL / CPA, booking rate, and SQL rate at meaningful scale.
  • Fluency in test design & statistics (power analysis, sequential testing / Bayesian or frequentist, stopping rules, multiple-comparison discipline). Hands-on with A / B tools (Convert, Google Ads Experiments, Meta A / B), analytics (GA4, StatCounter), tagging (GTM), heatmaps / session replays (Hotjar, Clarity), and CRO-friendly CMS / LP builders (WordPress / Elementor).
  • Strong copy chops and an eye for UX; can brief / QA design and dev and ship fast.
  • Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion.
  • Proven experience with SEO + / - GEO
  • If no GEO experience, to have willingness to learn quickly and putting learnings into actions
  • Willingness to work outside of your core discipline, across channels and work on messaging, propositions, etc. as needed on ad creative, ad copy, etc.
  • Willingness to work on marketing projects that may fall outside the scope of conversion rate optimization projects

    • What Success Looks Like (612 Months)

  • 5+ years in digital marketing with a strong focus on B2B performance marketing
  • Deep understanding of marketing fundamentals, analytics, and experimentation
  • Demonstrated ability to leverage AI tools to speed up execution
  • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
  • Experience optimizing funnels and landing pages using CRO best practices
  • Experience with email marketing platforms, influencer or affiliate campaigns
  • Proven track record in SEO strategy, content production, and performance measurement
  • Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
  • Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
  • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

    • Your First 30 / 60 / 90

  • 30 days : Audit funnels, tracking, and past tests; establish experiment backlog and KPI baseline; fix top-1 instrumentation gap.
  • 60 days : Ship 35 high-impact tests (LPs, forms, booking flow), establish reporting cadence by channel / segment.
  • 90 days : Scale winners, expand into personalization / offer tests, and roll out a playbook for ongoing page-speed and UX hygiene.

    • What You Get

  • Competitive salary
  • Performance-based bonuses
  • Software for Upskilling & Productivity
  • Remote-first culture
  • Work from anywhere
  • Paid Time Off
  • Health Insurance
  • High autonomy, low bureaucracy
  • Fast-track to leadership for high performers
  • Direct access to founding team
  • High visibility, autonomy and ownership

    • $80,000 - $120,000 a year

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    Marketer • Boston, MA, US

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