STIHL Inc. is hiring : Performance Marketing & SEO Specialist in Virginia Beach

We are seeking a Performance Marketing & SEO Specialist to join the team. This position will be responsible for the planning, execution, and optimization of paid media campaigns across various digital channels, including Search Engine Marketing (SEM), paid social media, and other performance-based media. This role requires a data-driven approach, a strong understanding of digital marketing best practices, and the ability to analyze campaign performance to identify areas for improvement and maximize ROI.

Why You’ll Love Working at STIHL : Competitive pay with multiple bonus opportunities and potential for annual merit increases

Onsite Health & Wellness Center for employees and eligible family members

Robust retirement offerings including :

A fully vested Pension Plan after 5 years

A 401(k) with generous employer match

Paid time off including Vacation, Sick Time, and 11 Paid Holidays

A strong culture of stability, community, and innovation

Job Duties & Responsibilities Manage and optimize Google Ads campaigns, including keyword research, ad copy creation, bid management, and campaign targeting

Conduct A / B testing of ad copy, landing pages, and bidding strategies to improve campaign performance

Monitor campaign performance daily and make necessary adjustments to budgets, bids, and targeting parameters

Track and analyze key performance indicators such as click-through rate, conversion rate, cost-per-click, and return on ad spend

Develop and implement strategies to improve Quality Score and reduce costs

Develop and implement comprehensive SEO strategies to increase organic visibility, drive qualified traffic, and support ecommerce goals

Conduct keyword research, competitive analysis, and on-page optimization for key landing pages and product content

Collaborate with content and web teams to ensure SEO best practices are applied to site structure, metadata, page content, and internal linking

Monitor and analyze SEO performance using various tools to identify opportunities for improvement

Manage technical SEO elements such as site speed, crawlability, mobile usability, and schema markup in coordination with development teams

Stay up-to-date on search engine algorithm updates, emerging SEO trends, and industry changes to ensure compliance and maintain strong rankings

Generate and present regular SEO performance reports, highlighting growth in organic traffic, keyword rankings, and conversion impact

Partner with paid media and analytics teams / agencies to create a unified search strategy and identify synergies across paid and organic efforts

Manage and optimize paid social media campaigns across various platforms

Develop and execute targeted ad campaigns

Create compelling ad creatives, including images, videos, and ad copy

Track and analyze campaign performance across key metrics, such as engagement rate, conversion rate, and cost per acquisition

Identify and capitalize on new social media advertising opportunities

Explore and implement other paid performance media channels, such as display advertising, native advertising, and video advertising

Conduct research and analysis to identify new opportunities for paid media growth

Evaluate the effectiveness of different paid media channels and make recommendations for budget allocation

Specifications Bachelor's degree in Marketing, Business, or a related field

2+ years of experience in managing paid media campaigns (Google Ads, social media advertising)

Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights

Proficiency in Google Analytics and other web analytics tools

Experience with social media advertising platforms (Facebook Ads Manager, etc.)

Excellent communication and interpersonal skills

Strong attention to detail and organizational skills

Proficiency in Microsoft Excel and other data analysis tools

Experience with A / B testing and other optimization techniques

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