Content Author & Campaign Platform Expert

It is an absolute must / no exceptions that you have good experience taking designs from the UI / UX designer and converting it into HTML templates (for communication via email or social media platforms)

Excellent writing

We are seeking a dynamic Content Author & Campaign Platform Expert to join our growing FinTech team. This role combines creative storytelling with strong technical expertise in digital marketing and campaign management platforms. You will play a critical role in shaping our customer communication strategy - creating engaging, compliant, and on-brand content while leveraging campaign automation tools to drive customer acquisition, engagement, and retention.

Key Responsibilities

Content Strategy & Creation

Develop, write, and edit clear, engaging, and compliant content across digital channels (email, web, in-app, SMS, and social).

Create tailored content for different audience segments including customers, partners, and internal stakeholders.

Collaborate with product, compliance, and marketing teams to ensure accuracy, tone, and brand consistency.

Manage and maintain content repositories and version control for marketing assets.

Campaign Platform Management

Build, test, and deploy omnichannel marketing campaigns using campaign management tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp or equivalent).

Manage customer journeys, automation workflows, segmentation logic, and personalization rules.

Analyze campaign performance metrics and provide insights to optimize engagement and conversion.

Ensure campaigns adhere to regulatory requirements, data privacy policies, and company brand guidelines.

Collaboration & Enablement

Partner with Product Marketing, Sales, and Data teams to translate business objectives into content and campaign strategies.

Support content governance and ensure consistent application of messaging frameworks across the organization.

Provide training and documentation for campaign workflows and best practices.

Required :

Bachelor's degree in Marketing, Communications, Business, or related field.

4 7 years of experience in content authoring and marketing campaign management, ideally within a FinTech, financial services, or technology company.

Strong knowledge of digital campaign tools such as Salesforce Marketing Cloud, Mailchimp, Adobe Experience Manager, Marketo, or similar.

Expert in HTML development, email templates, and campaign tagging.

editing, and storytelling skills with attention to tone, compliance, and clarity.

Understanding of marketing automation, data-driven targeting, and customer journey mapping.

Analytical mindset with experience in campaign reporting and performance optimization.

Experience with personalization and dynamic content management.

Familiarity with financial products, regulatory marketing requirements, and consumer finance communication standards.

Core Competencies

Strong communication and collaboration skills.

Detail-oriented with excellent organizational ability.

Ability to manage multiple priorities and deadlines in a fast-paced environment.

Strategic thinker with a creative and analytical approach to problem solving