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Warner Bros. Entertainment is hiring : Manager, Content Optimization in Atlanta

MediabistroAtlanta, GA, United States

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Overview

Welcome to Warner Bros. Discovery… the stuff dreams are made of. We offer career defining opportunities, thoughtfully curated benefits, and tools to explore and grow. You are supported, celebrated, and can thrive here.

Bleacher Report, a Warner Bros. Discovery company, makes it easy to be a sports fan by defining the moments that matter. It empowers, personalizes, and connects fans, with unmatched engagement on social media and a top mobile app experience. This year Bleacher Report was ranked as one of the World’s Most Innovative Companies by Fast Company.

Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.

Your New Role...

We are looking for a dynamic, detail-oriented manager to oversee the pipelines that power our sports app experience. This role is responsible for ensuring that the right mix of articles, highlights, and social updates reach fans in real time—through automated feeds, video ingestion, and personalization algorithms. You’ll serve as the connective tissue between programming, product and engineering, external content sources, and our data science / AI partners to create the most engaging and habit-forming sports feeds in the industry.

Role Accountabilities

Own the ingestion, QA, and maintenance of RSS feeds, APIs, and external sources to ensure relevant, accurate, and timely sports news flows into the app
Partner with video ingestion providers to manage highlight and clip pipelines, ensuring high-quality, rights-approved video content lands in the right streams
Ensure ingestion of scores and stats working properly across leagues and teams
Select, evaluate, and integrate new external content sources (sites, tweets, league feeds, blogs) to broaden fan engagement
Partner with Product to send B / R content to external partners like Apple News

Personalization & Automation

Collaborate with data science / AI teams to design and refine recommendation models and ranking algorithms

Define business rules to balance algorithmic personalization with editorial priorities (e.g., local team relevance, breaking news, playoff storylines)

Monitor algorithm output and ensure the right content mix is reaching the right fans at the right time

Manage and optimize automated push alerts based on personalized rules

Programming & Curation

Partner with programming and sports leads to shape the narrative of feeds—making sure the app feels fresh, timely, and tuned to what fans care about most

Ensure feeds are updating in an automated fashion in real-time during live events to highlight trending plays, breaking stories, and social content

Create workflows for combining automated feeds + human judgment for optimal fan experience

Analytics & Optimization

Collaborate with Analytics to track performance metrics (time spent, CTR, return visits, video views) and optimize feed logic accordingly

Run experiments (A / B tests, feature prioritization, algorithm adjustments) to continuously optimize feed engagement

Partner with product managers to evaluate and integrate new automation tools or personalization features

Qualifications & Experience...

5+ years of experience in sports media, programming, or content operations

Hands-on familiarity with RSS feeds, APIs, CMS tools, and content ingestion systems

Strong analytical skills and experience working with data-driven personalization (bonus : SQL, Looker, Tableau)

Understanding of recommendation systems, personalization algorithms, or ML models (collaborative role, not building models directly)

Comfortable working at the intersection of programming, product, data science, and engineering

Passionate about sports and how fans consume content across formats

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com / guiding-principles / along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $59,500.00 - $110,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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Entertainment Manager • Atlanta, GA, United States