Data Products and Insights Marketing - Senior Advisor

Data Products And Insights Marketing - Senior Advisor

Calling all innovators find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

As a Data Products And Insights Marketing Senior Advisor, you will be a storyteller and strategist who brings our Data Commerce Solutions team's vision to life. You'll collaborate with data scientists, product managers, and engineers to shape a suite of data products that empower our clients across the payments ecosystem. You will craft compelling narratives, drive adoption, and generate meaningful pipeline by translating complex analytics into customer-centric benefits.

What You Will Do :

Define and champion a portfolio of data products and insight services, owning the full marketing lifecycle from market research and positioning to launch and ongoing demand generation.

Translate complex analytics into clear value propositions and messaging that resonate with customersshowing how our insights reduce risk, lift revenue, and improve operational efficiency.

Develop and execute integrated Go To Market plans, including digital campaigns, events, partnerships, and content, to accelerate awareness, adoption, and upsell of our data offerings.

Create high-impact campaignscase studies, white papers, webinars, and demo-driven collateralthat showcase how our insights power smarter business decisions.

Continuously monitor the fintech and payments landscape, identify whitespace opportunities, and build dynamic battlecards and playbooks that empower sales teams to articulate our differentiation.

Partner closely with Sales and Customer Success to develop consultative selling tools, demo scripts, ROI calculators, and enablement materials that position us as trusted advisors.

Track and optimize key performance metricslead generation, pipeline velocity, and win ratesand iterate quickly based on data driven insights using marketing automation and account based marketing tactics.

Collaborate cross-functionally with Product Management, Data Science, UX, and Engineering to align on roadmaps, incorporate customer feedback, and refine product enhancements.

What You Will Need To Have :

10+ years of experience in product marketing or insights marketing roles in fintech, payments, SaaS, or other datacentric organizations, with a proven track record of driving marquee product launches and scaling revenue.

Hands on experience partnering with analytics and data science teams to translate features into real world impact for clients.

Demonstrated history of building multichannel marketing campaigns, account based marketing programs, and sales enablement assets that deliver measurable pipeline and bookings.

Prior experience leading marketing teams and collaborating with Product, Sales, and Engineering stakeholders to drive results.

Bachelor's degree in Marketing, Business, Analytics, Technology, or a related field, or an equivalent combination of education, work, and / or military experience.

What Would Be Great To Have :

MBA or MS in Marketing, Business, Analytics, or a related discipline.

Experience in payments intelligence, financial services, or working with large payment processing ecosystems.

Hands on familiarity with marketing automation platforms and analytics tools (e.g., HubSpot, Marketo, Tableau).

Prior experience managing marketing budgets.

Proven success engaging external audiences through conferences, byline articles, and analyst relations to position your organization as a thought leader.

Important Info About This Role :

We're better together. This role is fully on-site.

In order to be considered, you must be legally authorized to work in the U.S. without need for sponsorship now or in the future.

This is a full-time, direct-hire position, and no contract options for unsolicited agency submissions will be considered.

Our Commitment To Equal Opportunity :

Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.

If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact AskHR.US@fiserv.com. Please note our AskHR representatives do not have visibility to your application status. Current associates who require a workplace accommodation should refer to Fiserv's Disability Accommodation Policy for additional information.

Note To Agencies :

Fiserv does not accept resume submissions from agencies outside of existing agreements. Please do not send resumes to Fiserv associates. Fiserv is not responsible for any fees associated with unsolicited resume submissions.

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