Director, Campaign Management, Retail & Commerce Networks (Remote)

Florida StaffingTallahassee, FL, US

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Director, Campaign Management, Retail & Commerce Networks

As the Director, Campaign Management, Retail & Commerce Networks, Acxiom's Commerce & Retail Media Network Practice, you will play a critical role in supporting the pre-sales to post-sales process by developing strategic media plans that align with client objectives and maximize performance. You will collaborate closely with internal teams and senior leadership to translate client goals into actionable, data-driven plans across client-owned and operated (O&O) properties and partner channels. In this role, you will focus on yield optimization, campaign management, media activation, and performance reporting, ensuring every campaign is planned with precision and positioned for measurable success. You will also contribute to the continuous process of improvement and innovation across our planning and sales support workflows. This role can be located almost anywhere in the U.S.

What You Will Do : Yield Optimization :

Collaborate with partnerships, clients, sales, and technology vendors to ensure optimal pricing and inventory allocation across O&O platforms.
Monitor inventory availability and apply data-driven insights to maximize revenue yield and minimize under-delivery.
Recommend & create packaging strategies and pricing models based on historical performance and market trends.

Media Planning :

Translate RFPs and campaign objectives into compelling, custom media plans aligned with inventory and audience targets.

Work cross-functionally with Ad Sales, Product, and Marketing to develop innovative and scalable campaign solutions.

Ensure proposals are accurate, timely, and aligned with both internal benchmarks and client KPIs.

Campaign Activation on Owned & Operated Properties :

Coordinate end-to-end campaign execution, dashboarding including asset trafficking, go-live, and in-flight monitoring on O&O platforms.

Ensure alignment between sales commitments and delivery capabilities, adjusting as needed in collaboration with internal and external stakeholders.

Reporting & Insights :

Create and maintain detailed post-campaign reporting, synthesizing performance data to provide actionable insights to clients and internal teams.

Track pacing and delivery throughout the campaign lifecycle to proactively address discrepancies.

Contribute to quarterly business reviews and revenue forecasting with clear data-backed perspectives.

What You Will Have :

Bachelor's degree in advertising, Marketing, Business, or related field.

5 years+ of experience in sales planning, media strategy, or digital advertising.

Strong understanding of media math, yield management principles, and digital media platforms (including video, display, and native).

Experience working with O&O and data ad systems, ad servers (e.g., Google Ad Manager), and reporting tools (e.g., Tableau, Looker Studio, Power BI.) etc.

Highly organized with excellent attention to detail and the ability to manage multiple deadlines simultaneously.

Strong communicator with the ability to distill complex information into client-friendly insights.

What Will Set You Apart :

Familiarity with SSPs, DSPs, and audience targeting technologies.

Experience working within a media network, publisher, or broadcast environment.

Relevant experience in tourism and travel.

Ability to work cross-functionally in a matrixed environment with Sales, Ad Ops, and Revenue Strategy teams.

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Director Network • Tallahassee, FL, US