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Director of Marketing

Director of Marketing

ACM Chemistries, Inc.NORCROSS, GA, US
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ACM Chemistries, Inc.

Position Title :

  • Director of Marketing Position Description : ACM Chemistries is seeking a data-driven, proactive, and strategically minded Director of Marketing to build and lead a modern B2B marketing function that directly supports business growth.
  • Reporting to the VP of Sales and Marketing, this individual will be based in our Duluth, GA office.
  • The Director of Marketing will be responsible for designing and implementing marketing strategies tied to measurable business outcomes including customer acquisition, retention, reactivation, and share-of-wallet expansion.
  • This role goes beyond traditional marketing communications — the ideal candidate will think like a general manager and bring financial literacy, quantitative rigor, and cross-functional collaboration to the role.
  • They will be a key partner in scaling our fast-evolving inline treatment segment and continuously improving the performance of our established product lines.
  • ACM is a leading manufacturer of chemical admixtures and paver surface treatments for manufactured concrete products.

Responsibilities :

  • Develop and execute strategic marketing plans to meet defined business objectives
  • Lead with a 'Marketing by Objectives' approach; define and track KPIs such as new customer acquisition, retention rate, reactivation, and average revenue per customer
  • Collaborate with Finance to define and report on marketing ROI
  • Use customer analytics to segment targets and prioritize high-impact programs
  • Develop and manage programs to support first-time purchases, onboarding, and upselling
  • Support Sales through campaign design, messaging, and enablement tools
  • Influence cross-functional teams to align around shared customer growth goals
  • Serve as the internal voice of the customer; support improvements across service and operations
  • Advocate for the business : marketing decisions must reflect bottom-line thinking
  • Partner with customer service, finance, and operations to address pain points impacting growth Routine Responsibilities :
  • Manage and lead the Marketing function including any staff or contractors
  • Oversee creation of marketing materials across print, digital, social, and events
  • Drive outbound marketing, email campaigns, and customer engagement programs
  • Oversee and improve customer onboarding and training programs
  • Set, track, and manage the marketing department budget Education and Experience :
  • Bachelor's degree in Marketing, Business or a related field; MBA a plus
  • 8+ years of experience in B2B marketing, ideally in manufacturing or distribution
  • Demonstrated success building or transforming a marketing function
  • Strong track record of using data to drive marketing decisions and outcomes Skill Requirements :
  • Financial literacy and strong business acumen
  • Comfortable working across departments to influence change
  • Experience in a marketing role within a manufacturing or industrial environment preferred
  • Excellent communication, leadership, and collaboration skills
  • Proficiency in Microsoft Office Suite and modern marketing tools (CRM, email automation, etc.) Compliance :
  • Non-smoker / Non-vaper
  • Ability to stand / sit for extended periods of time
  • Ability to travel by car or plane
  • Ability to lift and carry 25 pounds unassisted   Powered by JazzHR
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    Director Of Marketing • NORCROSS, GA, US