Vice President, Communications & Public Relations

Vice President, Communications & Public Relations

Job Category : Marketing

Requisition Number : VICEP005681

Location : Newington, NH Corporate HQ

Relocation : Available for qualified candidates

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote-controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities. SIG SAUER is certified a Great Place to Work. For more information about the company and product line visit : www.sigsauer.com

Position Summary : The Vice President, Communications and Public Relations will serve as the strategic architect of SIG SAUER's external and internal communications strategy, ensuring a cohesive and consistent brand narrative across all global markets. This highly visible leadership role is responsible for shaping the public narrative, protecting, and enhancing corporate reputation, and leading all media relations, public affairs, and crisis communications efforts worldwide. The ideal candidate is a proactive, experienced communications leader with deep expertise in reputation management, corporate positioning, and storytelling, especially within high-profile, regulated industries. This individual has a proven track record of managing complex communications strategies that align diverse product lines and regional teams under a unified global strategy.

Job Duties and Responsibilities :

• Develop and execute a comprehensive global communications and public relations strategy aligned with corporate objectives and brand positioning across all markets.
• Serve as the chief spokesperson and media strategist for SIG SAUER, managing all press interactions, interviews, and public statements.
• Lead all external communications initiatives including earned media, thought leadership, product launches, and corporate announcements.
• Partner with government affairs, legal, and executive leadership on sensitive or high-stakes communications, including crisis and issues management.
• Direct internal communications to ensure employee alignment, engagement, and advocacy.
• Cultivate and maintain strong media relationships across national, regional, trade, and industry press.
• Manage agency partners, PR budgets, and campaign metrics to maximize visibility and impact.
• Oversee speechwriting, executive visibility, corporate social responsibility, and community engagement messaging.
• Monitor and respond to media coverage, public sentiment, and industry developments.
• Participate in and sustain 5S Standards.
• Must follow all required Safety and ISO procedures.
• Miscellaneous duties as assigned.

Education / Experience & Skills :

Working Conditions :

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.