Marketing Manager Job at Shop Fix Academy in Franklin

2 days ago Be among the first 25 applicants

At Shop Fix, we’re on a mission to help auto repair shop owners build businesses that support better lives - for themselves, their families, and their teams. Through coaching, community, and proven systems, we help shops increase profits, reduce stress, and create lasting success.

We’re looking for a hands-on Marketing Manager to lead our email and website strategy, while also playing a key role in lead nurturing, funnel optimization, and customer journey execution. This is a highly collaborative role that requires both strategic thinking and strong execution - you’ll help define how we attract, engage, and convert leads through every step of the B2B marketing funnel.

What You’ll Do Email Marketing

Own our email calendar for campaigns, product launches, webinars, and promotions

Write and manage email copy, design briefs, segmentation, testing, and reporting

Develop nurture sequences and automated flows that move leads through the funnel

Analyze performance metrics (open rates, click rates, conversions) and make data-driven decisions to improve results

Collaborate with stakeholders to improve website and dedicated landing page content, user flow, and conversion performance

Project manage landing page creation, A / B testing, and page updates

Support SEO initiatives and ensure marketing pages reflect current brand priorities

Implement marketing strategies that align with the full B2B customer journey - from awareness to conversion to retention

Work closely with design, content, and digital teams to execute multi-channel campaigns

Identify and implement strategies to improve conversion rates and lead quality

Drive lead generation and funnel optimization by addressing key drop-off points and friction in the journey

Ensure messaging and campaigns consistently reflect the needs, motivations, and pain points of our ideal B2B customer

Performance & Optimization

Track KPIs and campaign ROI using tools like Keap, Pardot, SFDC, Google Analytics, and other platforms

Continuously optimize campaigns based on data, user behavior, and performance trends

Share insights and recommendations to help inform broader marketing strategy

What We’re Looking For 5-7 years of experience in marketing, with a strong background in email, web, and funnel strategy

Understanding of the full customer journey and how to execute at each stage (awareness, consideration, conversion, loyalty)

Strong writing and communication skills - you know how to craft clear, compelling messaging

Data-driven mindset with experience using CRM and analytics tools

Familiarity with CMS platforms, marketing automation, and A / B testing tools

Experience developing or contributing to brand strategy, personas, and content plans

B2B Marketing Expertise : Skilled at tailoring campaigns, messaging, and funnels to business buyers

Strategic Thinker : Ability to connect day-to-day execution with broader marketing and revenue goals

Project Management : Adept at managing timelines, stakeholders, and deliverables across multiple initiatives

Analytical Mindset : Comfortable interpreting data to inform decisions and optimize performance

Collaboration & Communication : Strong cross-functional partner who works well with sales, content, and creative teams

Customer-Centric Approach : Deep understanding of customer needs and ability to translate them into marketing actions

Benefits Free access to all ShopFix coaching programs and events

A purpose-driven culture that celebrates innovation and impact

Opportunities for growth and advancement – we love seeing our team members succeed!

Health, dental, and vision insurance

401(k) with company match

Christmas club program with company match

Company-paid life insurance and long-term disability

Short-term disability

Critical illness and accident coverage

Employee Assistance Program

Paid time off

Paid holidays

$80,000 - $110,000 a year

Shop Fix Academy is proud to be an Equal Opportunity Employer and welcome everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Motor Vehicle Manufacturing

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