Director of Digital & Creative Services Job at University of Arkansas in Fayette

The Director of Digital & Creative Services will lead and manage the Arkansas Creative department. The Creative department manages all aspects of the Arkansas Razorbacks Athletics brand, including photography, videography, graphic design, digital, and social media. The team executes creative strategies to drive engagement across sports programs, fan groups and partnerships. This position will also serve as the lead creative for the Arkansas Razorbacks’ nationally ranked men’s basketball program. As the lead creative for men’s basketball, the Director will manage all social media channels (existing and future) while working with the coaching staff to create unique content (photo, video, graphics, etc.) to showcase the program to fans and recruits. This position will manage the day-to-day digital strategy activities for the department and provide oversight to all social media contributors and accounts. The selected candidate will lead a team of content creators that, collectively, are responsible for the content and social media needs for all 19 sports teams including related support of recruiting efforts.

Responsibilities (selected) :

• Set the creative visual direction for the athletic department and establish measurable goals for social media networks (e.g., X, Instagram, Facebook) and other owned media platforms.
• Develop and implement plans to grow the department’s owned media platforms, including the official Razorbacks app and ArkansasRazorbacks.com.
• Collaborate with the Senior Associate AD – Marketing & Business Development on identifying digital initiatives and activations that support revenue generation.
• Coordinate with Learfield to identify sponsorship sales opportunities on social and owned media platforms.
• Lead a team of content creators and oversee day-to-day digital strategy and social media activity for multiple sports programs.

Qualifications

Preferred Qualifications :

Knowledge, Skills & Abilities :

Additional Information :

This position is renewable annually based on continued need for the position, availability of funding, and satisfactory job performance.

Salary Information : Commensurate with education and experience

Required Documents To Apply : Cover Letter / Letter of Application, List of three professional references (name, email, title), Resume

Optional Documents : Proof of Veteran Status

Recruitment Contact : Jarred Witt, HR Coordinator - Athletics, jarredw@uark.edu

Application Instructions : All application materials must be uploaded to the University of Arkansas System Career Site. Do not send to recruitment contact.

Equal Opportunity Notice : The University of Arkansas is committed to providing a safe campus community and is an equal opportunity institution. The University does not discriminate in its education programs or activities on the basis of categories protected by law. Questions or concerns about Title IX may be directed to the Title IX Coordinator and the U.S. Department of Education Office for Civil Rights.

Department : Marketing and Brand Development

Department’s Website : https : / / arkansasrazorbacks.com /

#J-18808-Ljbffr