Senior Manager, GTM-Applications

Senior Manager, GTM Applications

LiveRamp is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use caseswithin organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Role Overview

We are seeking a highly skilled and strategic Senior Manager, GTM Applications to lead initiatives focused on optimizing and scaling our Salesforce ecosystem and broader sales processes.

As Senior Manager, GTM-Applications, you will serve as the strategic lead for end-to-end sales process design, technology enablement, and process optimization for LiveRamp's go-to-market (GTM) applications. You will own and drive initiatives related to Salesforce and Quote-to-Cash transformations, focusing on the implementation and continuous improvements of CPQ (Configure Price Quote) or Revenue Lifecycle Management (RLM / RCA) modules and across the entire GTM tech stack.

Your leadership will directly shape how commercial teams operate, automate, and scale sales functions leveraging Salesforce and advanced revenue management capabilities.

Key Responsibilities

• Serve as the product owner and subject matter expert for Salesforce GTM applications, with a specific focus on CPQ and Revenue Cloud Advanced (RCA) modules
• Lead cross-functional efforts to standardize and scale product, pricing, quoting, contract lifecycle, and renewals processes across the sales organization.
• Design, prioritize, and manage rollout of enhancements to sales processes, including catalog, pricing, approvals, usage billing, renewals, and lifecycle automation.
• Map and optimize key data entities across Quote-to-Cash (Q2C) processes, integrating Salesforce CPQ / RCA with ERP and other downstream systems for seamless business workflow and reporting.
• Collaborate closely with stakeholders in Sales, Finance, RevOps, Legal and BT to identify process improvement opportunities, reduction of manual tasks, and solutions to mitigate risk and error.
• Lead the change management, stakeholder training, and end-user enablement programs to drive successful adoption of new Salesforce capabilities and practices
• Oversee program management, prioritizing work plans, managing resources, scope, risks, and budgets for GTM application projects.
• Partner with technical teams to ensure best practices in Salesforce architecture, integration, and data governance are implemented and maintained.
• Provide clear guidance on solution design, technical challenges, data migration, testing cycles, and production go-lives for new GTM application builds.
• Lead Agile / Scrum ceremonies, define sprint priorities, and ensure timely delivery of initiatives
• Maintain thorough documentation of systems, processes, and decision-making rationale.

Qualifications & Requirements

The approximate annual base compensation range is $218,000 to $256,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

Benefits :

More about us :

LiveRamp's mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principlesone that informs how we hire, train, and grow our global team across nine countries and four continents.

LiveRamp is an affirmative action and equal opportunity employer (AA / EOE / W / M / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.

California residents : Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies : LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.