Digital Content Specialist Job at Working America Associa in Washington

Job Title : Digital Content Specialist

At Working America, we believe in the power of collective action. Our mission is driven by the stories of working individuals who, together, can bring about significant change. With a membership of five million voices, our reach spans across various sectors, organizing those without the benefit of a union. As the community affiliate of the AFL-CIO, we unite working people around a shared economic agenda.

The Digital Content Specialist is responsible for the implementation of media communications projects, including supporting content creation, setup, and editing across advertising platforms, and monitoring performance across content channels. The position is also responsible for using available analytics to track and assess campaign performance and support Working America's public opinion projects.

Reports to : Senior Digital Manager

DESCRIPTION OF DUTIES :

• Develop content for member and campaign communications, including but not limited to developing digital ads, video scripts, print materials, writing text messages, drafting emails, online petitions, and other digital content;
• Expand the organization's use of social media tools to reach target audiences and expand our membership of working-class people from across political spectrums
• Support experiments and rigorously track outcomes of communications campaigns, from A / B testing email subject lines to web ads, etc.;
• Implement digital engagement strategies aimed at building and retaining membership segments, and help measure and analyze the effectiveness of such strategies;
• Execute, track performance, and analyze digital media plans, including direct response, persuasion advertising, and other digital campaigns. Specific tasks to be performed include but are not limited to :

Copywriting

QUALIFICATIONS AND SKILLS NEEDED :

Location : Washington, DC

Position Type :

Starting salary is $79,759, with additional steps considered for candidates with experience and qualifications beyond what is required above. Includes medical insurance and 401(k) with employer contribution.

The position is a bargaining unit position, represented by the Washington-Baltimore NewsGuild, TNG-CWA, Local 32035.

Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.