Creative Strategist - Google and YouTube Ads Job at LDX Digital in Town of Texas
MediabistroTown of Texas, WI, United Statesjob_description.job_card.1_day_ago
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job_description.job_card.job_descriptionLeverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity Competitive & Landscape Analysis Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities Creative Performance Analysis Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data Writing & Developing Creative Briefs Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs Creative Project Management Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication 3+ years of experience in digital marketing, creative strategy, or performance advertising Strong grasp of marketing analytics and ability to translate data into actionable creative decisions Strong understanding of Media-buying and Sales data is required Excellent communication and brief-writing skills Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus Experience working with global brands or in a fast-paced tech environment Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices Knowledge of META Ads and Tik Tok Ads Comfort with storytelling across diverse cultures and markets Fully Remote Work : Enjoy the flexibility to work from anywhere Impactful Voice : Be a key player in shaping media strategies and driving client success Growth Opportunities : Advance your career quickly in a dynamic and fast-paced environment Continuous Learning : Access to the latest courses, certifications, and learning opportunities. We support your professional growth Competitive Compensation : Earn competitive pay with performance-based bonuses Vibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environment Client Impact : Work with high-profile clients, delivering significant business impact through innovative media strategies Click Apply and submit your CV Fill in a short survey 1-on-1 video interview with HR You will be asked to complete a short test task 1-on-1 video interview with Hiring Manager
Responsibilities
- Market Research & Trend Analysis
Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts
Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks
Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
Oversee multiple concurrent creative projects, from ideation through execution and performance review
Qualifications
Benefits
Interview Process
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Creative Strategist • Town of Texas, WI, United States
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