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Product Marketing Specialist, Client Retention and Feature Adoption
Product Marketing Specialist, Client Retention and Feature AdoptionNasdaq • Atlanta, GA, US
Product Marketing Specialist, Client Retention and Feature Adoption

Product Marketing Specialist, Client Retention and Feature Adoption

Nasdaq • Atlanta, GA, US
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Product Marketing Specialist

Nasdaq is seeking a dedicated and detail-oriented Product Marketing Specialist to focus on Client Retention and Feature Adoption for our Governance and Analytics businesses. This role is crucial in driving retention and adoption campaigns, managing resources, and collaborating across various teams to ensure the success of our solutions.

Primary Responsibilities :

  • Develop and execute targeted campaigns aimed at increasing client retention and feature adoption within the Governance and Analytics sectors.
  • Focus on client and retention campaign strategy and execution for Asset Manager, Asset Owner segments in Investor sectors, and Corporate Secretaries, General Counsel, and Governance professionals in the corporate sector.
  • Manage and partner with CCOE (Campaign Center of Excellence) colleagues to support campaign initiatives.
  • Create and distribute tier 2 and tier 3 adoption or retention communications via email.

In-Product Strategy :

  • Implement in-product strategies using tools like Pendo and Log-in Promos to enhance user engagement and adoption.
  • Utilize paid LinkedIn campaigns to effectively target and retain clients.

    • Research Releases for Analytics :

  • Collaborate with the Research and Growth teams to release quarterly reports on analytics.
  • Develop web pages for quarterly reports and coordinate email communications.
  • Ensure inclusion of research findings in newsletters and create messaging for paid social activations.

    • Performance Reporting Framework :

  • Develop and implement a framework for reporting on campaign performance.
  • Track progress towards feature and AI adoption goals.
  • Analyze performance metrics for adoption activations and adjust strategies accordingly.

    • GTM (Go-To-Market) Support :

  • Provide GTM support for enablement initiatives, ensuring alignment with overall product marketing strategies.

    • Product Page Management :

  • Own the product page copy and graphic updates based on new releases and overall strategy from product marketing segment leads.
  • Leverage the support of CCOE coordinators for page updates.
  • Collaborate with the Performance team to prioritize page updates.
  • Partner with product marketing segment leads to develop new feature messaging and select appropriate graphics.
  • Craft feature release blog content for Tier 1 and Tier 2 releases in partnership with Performance leads to capture mind share in an AI-led buyer search landscape

    • Competencies :

  • Have 4-5 years B2B / SaaS product marketing experience and proven success in managing end-to-end client feature adoption, retention and upsell / cross-sell campaigns.
  • Expert storyteller with a passion for taking complex subject matter and simplifying it into tangible outcomes that will resonate with a target audience.
  • Investment management marketing experience preferred.
  • Excellent writing skills for crafting high-performing emails and creating content and collateral (including data sheets, fact sheets, case studies, etc.).
  • Successful track record of working in a collaborative, cross-functional team.
  • Creativity with out-of-the box thinking and an interest in trying and learning new things.
  • Self-directed, resourceful, and accountable with a positive "can do" attitude.
  • Familiarity with Product Marketing and Management Model preferred.
  • Experience with marketing automation platforms like Marketo, Pardot, Knak is a must for this role.

    • Come as You Are

    Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and / or expression, veteran status, genetic information, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

    What We Offer

    We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success. The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus / commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to : skill set, experience, education / training, business needs and market demands.

    Nasdaq's programs and rewards are intended to allow our employees to :

  • Secure Wealth : 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
  • Prioritize Health : Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
  • Care for Family : Hybrid home / office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
  • Connect with Community : Company gift matching program, Employee resource groups, Paid volunteer days
  • Grow Career : Education Assistance Program, Robust job skills training and Professional development opportunities
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    Retention Specialist • Atlanta, GA, US

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