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Web Marketing Manager (Slack) Job at Salesforce in Dallas

Web Marketing Manager (Slack) Job at Salesforce in Dallas

MediabistroDallas, TX, United States
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To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Overview

Job Category : Marketing & Communications

About Salesforce : Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we\'re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce\'s core values at the heart of it all. Applications for this position will be accepted on an ongoing basis.

Position : Web Marketing Manager (at Slack) — you will manage the production and execution of our web and content strategy by understanding our users, our products, and our platform. You will be integral in building and maintaining web pages, managing content updates, and executing digital campaigns using our Content Management System (CMS).

You\'ll be responsible for the day-to-day management of our website, ensuring a high-quality user experience, increasing non-paid traffic, and supporting our overall marketing goals. You will partner with the marketing, design, copy, localization and development teams to execute comprehensive website updates that increase awareness, improve SEO, and drive customer acquisition.

Ideal candidates bring a positive attitude and curiosity to continuously improve the user experience. You should be able to take initiative on projects, work in cross-functional groups, discuss designs with creative partners, align with product teams, coordinate with developers, and report status to leadership.

Responsibilities

Web Production & Content Management

  • Build, publish, and maintain web pages, landing pages, and blog posts using the Content Management System (CMS).
  • Manage the content lifecycle from request to publishing, ensuring content is accurate, up-to-date, and adheres to brand guidelines.
  • Upload and manage digital assets (images, videos, documents) within the CMS.
  • Perform quality assurance checks to ensure all web content is error-free, mobile-responsive, and accessible.

Collaboration & Execution

  • Partner with marketing, design, and copy teams to translate project briefs and mockups into functional web pages.
  • Implement on-page SEO best practices (e.g., meta tags, headers, image alt text) as guided by the SEO team.
  • Support the execution of digital marketing campaigns by creating and updating associated landing pages and web content.
  • Partner with Localization teams for seamless execution of global campaigns.
  • Performance & Reporting

  • Monitor and report on the performance of web pages and campaigns using tools like Google Analytics on a monthly and quarterly basis.
  • Analyze page performance and user behavior to identify opportunities for improvement.
  • Collaborate with marketing and experimentation teams to apply learnings and support testing initiatives.
  • Requirements

  • 5+ years of experience in web production, web marketing, or a similar role with a focus on website management.
  • Hands-on proficiency with one or more enterprise-level Content Management Systems (CMS) such as WordPress or similar platforms.
  • Solid understanding of web best practices, including on-page SEO, accessibility, and user experience.
  • Experience working cross-functionally with creative, marketing, and technical teams to bring web projects to life.
  • Ability to work from a content brief and collaborate with content creators to ensure web copy is effective and engaging.
  • Detail-oriented with a strong eye for quality assurance and brand consistency.
  • Proficient in Google Analytics and familiar with Google Tag Manager (or similar programs).
  • Compensation and benefits : Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. For Colorado-based roles, the base salary range is $115,600 to $159,000.

    Other

    Accommodations : If you require assistance due to a disability applying for open positions please submit a request via the Accommodations Request Form. Posting Statement : Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. See the posting for details on rights and protections.

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    Marketing Manager • Dallas, TX, United States

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