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Web Analyst (GA / GTM Expert)

Web Analyst (GA / GTM Expert)

E2M SolutionsGeorgia, VT, US
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E2M is not your regular digital marketing firm. We're an equal opportunity provider, founded on strong business ethics and driven by more than 300 experienced professionals.

Our client base is made of digital agencies that need help with solving their bandwidth problems, cutting overheads, and increasing profitability. We need diligent professionals like you to help us help them. If you're someone who dreams big and has the gumption to make them come true, E2M has a place for you.

Job Overview :

We are seeking a Web Analyst with 1 to 2 years of experience to join our team. The ideal candidate will have experience working with Google Tag Manager (GTM) and Google Analytics 4 (GA4), along with a strong understanding in HTML and website technologies.

  • Demonstrate a basic understanding of how GTM functions.
  • Apply knowledge of Datalayers and its practical application.
  • Experience in web app tracking using GTM.
  • Understanding of event parameters and user parameters
  • Understanding of the datalayer and experience writing datalayers as ands when needed

Google Analytics 4 (GA4) :

  • GA4 migration
  • Set up new GA4 while adhering to best GA4 practices and business goals
  • Configure GA4 events using GTM and define audiences
  • Develop Freeform, Funnel, and Path explorations and other custom reports
  • Utilize and understand user parameters, custom definitions, attribution models, audiences, and conversions in GA4 for insightful analysis.
  • Create measurement strategies and use data to tell compelling stories.

    • Technical Skills :

  • Understanding of HTML
  • Google Analytics 4

    • Soft Skills :

  • Excellent verbal and written communication
  • Collaboration skills to work effectively with cross-functional teams
  • Detail-oriented with strong organizational skills to manage complex analytics projects
  • Self-motivated and self-directed with a strong sense of personal initiative and accountability.
  • Ability to handle multiple projects simultaneously in a fast-paced environment.

    • Qualifications :

  • 1 to 2 years of experience in web analytics and digital marketing.
  • Proficiency in English (intermediate proficiency).
  • Strong analytical, strategic, and critical thinking skills.

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    Analyst • Georgia, VT, US