Assistant Manager, OnStar Future Brand Strategy

Assistant Manager, OnStar Future Brand Strategy

The Assistant Manager, OnStar Future Brand Strategy will play a pivotal role in shaping and executing the brand vision, positioning, and go-to-market strategies for GM's Super Cruise and OnStar brand. This role supports the development of integrated advertising campaigns and brand communications that strengthen brand equity, drive awareness, and fuel customer consideration.

This individual will collaborate cross-functionally to deliver compelling brand storytelling across all consumer touchpoints, ensuring alignment with business objectives, customer insights, and creative excellence standards.

Key Responsibilities

• Brand Strategy & Positioning

Support the development and refinement of brand positioning, architecture, and messaging frameworks for Super Cruise and OnStar.

Assist in the creation and execution of integrated advertising campaigns (broadcast, digital, social, experiential, influencer, and retail).

Partner with product marketing, communications, media, PR, and customer experience teams to drive consistency in brand expression across all touchpoints.

Track campaign performance and brand health metrics, providing regular reporting and insights.

Qualifications

Key Competencies

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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Benefits Overview

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